GEO report · public sharing
carlsberggroup.com
Technical AI readiness measured using Geoa’s free GEO-test — 15 dimensions that determine whether ChatGPT, Claude, Gemini and Perplexity can read, understand and quote the site.
Last scanned: 2026-10-09 · Back to the benchmark
73.8
/100
Grade: C
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
Your Google visibility
77/100
Grade C
Your AI visibility
77/100
Grade C
The 15 dimensions
🤖 AI Crawler Accessibility
100
- Din robots.txt har en 'Crawl-delay'-linje — den bremser AI-crawlere (GPTBot, PerplexityBot, ClaudeBot m.fl.) og skader din AI-synlighed. Google ignorerer den alligevel; fjern linjen.
🖥️ Server-Side Rendering
100
- Content appears in HTML — SSR friendly ✓
📄 llms.txt
100
- llms.txt follows the llmstxt.org spec ✓
- Ingen /llms-full.txt — anbefalet supplement til llms.txt med fuld sideindholdsindeks. llms-full.txt øger citering på Claude og ChatGPT ved at give dem adgang til komplet kontekst.
📊 Structured Data
0
- No JSON-LD structured data found
📝 Basic Page Signals
75
- 2 H1 headings — recommend only one per page
- Meta description length: 175 characters (optimal: 25-160)
💬 Content Citability
75
- Only 0/36 headings are questions (0%) — recommend 10%+
- Few highlighted key terms — bold text guides AI attention
🏷️ Brand Entity
65
- No Wikipedia page — a strong signal for AI authority
- No Wikidata entry — less entity recognition in AI
🔒 Security
85
- Missing X-Content-Type-Options: nosniff header
⚡ Performance
70
- CLS 0.14 (denne side, rigtige brugere) — for høj; Googles grænse er 0.1
- LCP 3174ms (denne side, rigtige brugere) — for langsom; Googles grænse er 2500ms — på vej ned fra 2776ms over 25 uger, så det virker
📱 Mobile Adaptation
100
No issues found ✓
🔗 Internal Links
100
No issues found ✓
⭐ E-E-A-T Content Quality
75
No issues found ✓
🎯 Platform Optimization
75
- Few question-answer patterns — AI often cites direct answers
- Only 1/2 community validation signals found — recommend Trustpilot, G2, case studies or LinkedIn
🗂️ Schema Recommendations
30
- Missing Organization/LocalBusiness schema — most important for AI entity recognition
- Missing WebSite schema — helps AI identify the website's role
- Missing FAQPage schema — FAQs are frequently cited in AI answers
- Missing BreadcrumbList schema — structures the page path for AI
🔢 Empirical Content Data
90
- Intet konkret case-resultat fundet (fx 'sagsbehandlingstid fra 3 uger til 4 dage'). Kundehistorier med målbare resultater er stærkt citerbart indhold — brug kun tal, I selv har målt, og skriv gerne hvornår
- Lav teknisk forklaringsdybde (1 sætning forklarer mekanismen bag jeres løsning). AI prioriterer indhold der forklarer HVORDAN frem for HVAD ('vi bruger RAG + vektor-søgning til ...')
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