GEO report · public sharing
kesko.fi
Technical AI readiness measured using Geoa’s free GEO-test — 15 dimensions that determine whether ChatGPT, Claude, Gemini and Perplexity can read, understand and quote the site.
Last scanned: 2026-10-09 · Back to the benchmark
67.1
/100
Grade: D
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
Your Google visibility
76/100
Grade C
Your AI visibility
60/100
Grade D
The 15 dimensions
🤖 AI Crawler Accessibility
100
- No sitemap.xml found — helps search engines and AI crawlers discover all your pages
🖥️ Server-Side Rendering
100
- Content appears in HTML — SSR friendly ✓
📄 llms.txt
0
- No /llms.txt found — strongly recommended for AI visibility. Call POST /llms-txt/generate/{customer_id} to generate one automatically.
- Ingen /llms-full.txt — anbefalet supplement til llms.txt med fuld sideindholdsindeks. llms-full.txt øger citering på Claude og ChatGPT ved at give dem adgang til komplet kontekst.
📊 Structured Data
20
- Missing Organization/LocalBusiness schema — most important for AI entity recognition
- Missing WebSite schema — helps AI identify the website's role
- No JSON-LD structured data found
📝 Basic Page Signals
31
- No H1 heading found — H1 is critical for AI entity recognition
- Title length: 5 characters (optimal: 10-70)
- No meta description found — used as a page summary in search results and by AI
- No canonical tag found — tells search engines and AI which version of the page is the right one
💬 Content Citability
55
- BLUF (Bottom Line Up Front) missing — the key point should appear in the first 60 words
- Only 0/11 headings are questions (0%) — recommend 10%+
- Few highlighted key terms — bold text guides AI attention
🏷️ Brand Entity
100
No issues found ✓
🔒 Security
100
- Security-headers kunne ikke måles (HTTP 301, bot-beskyttelse) — ikke medregnet
⚡ Performance
85
- CLS 0.18 (denne side, rigtige brugere) — for høj; Googles grænse er 0.1
📱 Mobile Adaptation
100
No issues found ✓
🔗 Internal Links
100
No issues found ✓
⭐ E-E-A-T Content Quality
25
- Weak E-E-A-T profile — AI search engines rate trustworthiness as low
- Few trust signals — add author bios, certifications, case studies
🎯 Platform Optimization
65
- Ingen FAQ-/spørgsmålssektion fundet på forsiden — de citerede sider besvarer typisk kundernes spørgsmål direkte i teksten
- Few question-answer patterns — AI often cites direct answers
- Only 1/2 community validation signals found — recommend Trustpilot, G2, case studies or LinkedIn
🗂️ Schema Recommendations
30
- Missing Organization/LocalBusiness schema — most important for AI entity recognition
- Missing WebSite schema — helps AI identify the website's role
- Missing FAQPage schema — FAQs are frequently cited in AI answers
- Missing BreadcrumbList schema — structures the page path for AI
🔢 Empirical Content Data
77
- Moderat empirisk tæthed (9 af 111 sætninger med konkrete tal). Mål: mindst 1 empirisk udsagn per ~8 sætninger
- Intet konkret case-resultat fundet (fx 'sagsbehandlingstid fra 3 uger til 4 dage'). Kundehistorier med målbare resultater er stærkt citerbart indhold — brug kun tal, I selv har målt, og skriv gerne hvornår
- Lav teknisk forklaringsdybde (0 sætninger forklarer mekanismen bag jeres løsning). AI prioriterer indhold der forklarer HVORDAN frem for HVAD ('vi bruger RAG + vektor-søgning til ...')
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