{"shared_score":{"domain":"orkla.com","geo_score":65.4,"letter_grade":"D","full_score":{"top_fixes":[{"icon":"📄","score":0,"prompt":"Create an llms.txt file at yourdomain.com/llms.txt.\nFormat:\n # Domain name\n > Brief description of your site\n ## Sections\n - [Page title](https://domain.com/page): Description of page\n Full spec: https://llmstxt.org/","dimension":"llms.txt","dimension_id":"llms_txt","customer_summary":{"why":"En lille fil (llms.txt) fortĂŠller AI-tjenester, hvad dit website handler om, og hvilke sider der er vigtigst. Den gĂžr det nemmere at blive vist korrekt.","what":"Filen kan laves pĂ„ fĂ„ minutter. Bed din webansvarlige lĂŠgge den op — eller brug vores generator, som laver den for dig.","title":"Giv AI en 'menukort'-fil over dit website","tech_details":"Create an llms.txt file at yourdomain.com/llms.txt.\nFormat:\n # Domain name\n > Brief description of your site\n ## Sections\n - [Page title](https://domain.com/page): Description of page\n Full spec: https://llmstxt.org/"}},{"icon":"📊","score":0,"prompt":"TilfĂžj eller ret JSON-LD structured data pĂ„ din hjemmeside.\nAnbefalede schema-typer: Organization, LocalBusiness, WebSite, Product (+ SoftwareApplication), Review, FAQPage, Service, BreadcrumbList.\n💡 Platform-forskel: Perplexity har en STRENG parser — ugyldig JSON-LD afvises.\n ChatGPT tokeniserer JSON-LD som rĂ„ tekst og kan lĂŠse selv ugyldig markup.\n → For maksimal synlighed pĂ„ TVÆRS af alle platforme: altid valid JSON-LD.\nKritiske GSC-pitfalls — tjek disse 5:\n 1. Review.itemReviewed mĂ„ ALDRIG bruge '@type': 'Service' — Google afviser det.\n Brug '@type': 'Product' (eller '@id': reference til Product-blokken).\n 2. '@type': ['Organization', 'LocalBusiness'] ARRAYS BRYDER parsers — split i separate blocks.\n 3. SoftwareApplication skal have 'offers' + 'aggregateRating' for Software Apps rich results.\n 4. LocalBusiness skal have 'priceRange' + address.streetAddress (optional, men GSC advarer).\n 5. Article datePublished/dateModified = ISO 8601 med timezone ('+02:00'). author = Person med url.\n VerificĂ©r altid med Google Search Console → Rich Results Test efter ĂŠndring.","dimension":"Structured Data","dimension_id":"structured_data","customer_summary":{"why":"Strukturerede data er smĂ„ 'faktabokse' i din sides kode, som fortĂŠller AI, hvad din virksomhed hedder, hvad I sĂŠlger, og hvor I ligger. Uden dem gĂŠtter AI — og gĂŠtter ofte forkert.","what":"Send den tekniske beskrivelse til din udvikler, eller brug vores schema-generator. Bagefter tjekker vi automatisk, at det virker.","title":"FortĂŠl AI prĂŠcis hvem I er (strukturerede data)","tech_details":"TilfĂžj eller ret JSON-LD structured data pĂ„ din hjemmeside.\nAnbefalede schema-typer: Organization, LocalBusiness, WebSite, Product (+ SoftwareApplication), Review, FAQPage, Service, BreadcrumbList.\n💡 Platform-forskel: Perplexity har en STRENG parser — ugyldig JSON-LD afvises.\n ChatGPT tokeniserer JSON-LD som rĂ„ tekst og kan lĂŠse selv ugyldig markup.\n → For maksimal synlighed pĂ„ TVÆRS af alle platforme: altid valid JSON-LD.\nKritiske GSC-pitfalls — tjek disse 5:\n 1. Review.itemReviewed mĂ„ ALDRIG bruge '@type': 'Service' — Google afviser det.\n Brug '@type': 'Product' (eller '@id': reference til Product-blokken).\n 2. '@type': ['Organization', 'LocalBusiness'] ARRAYS BRYDER parsers — split i separate blocks.\n 3. SoftwareApplication skal have 'offers' + 'aggregateRating' for Software Apps rich results.\n 4. LocalBusiness skal have 'priceRange' + address.streetAddress (optional, men GSC advarer).\n 5. Article datePublished/dateModified = ISO 8601 med timezone ('+02:00'). author = Person med url.\n VerificĂ©r altid med Google Search Console → Rich Results Test efter ĂŠndring."}},{"icon":"đŸ—‚ïž","score":30,"prompt":"Add missing schema types:\n 1. Organization (required) with @id, sameAs (5+ platforms), knowsAbout\n 2. WebSite — publisher @id link to Organization\n 3. BreadcrumbList — vis sidestien for AI\n 4. FAQPage schema — FAQ citeres mest i AI-svar\n 5. SoftwareApplication — med featureList for SaaS\n 6. Product schema for pricing pages\n 7. Review schema if you have testimonials\n 8. HowTo schema for 'how it works'-sider","dimension":"Schema Recommendations","dimension_id":"schema_recommendations","customer_summary":{"why":"Dit website mangler nogle af de datatyper, AI bruger til at forstĂ„ dine ydelser, anmeldelser og spĂžrgsmĂ„l/svar. Jo flere relevante typer, jo oftere bliver du vist.","what":"Send listen over manglende typer til din udvikler, eller brug vores schema-generator til at lave koden.","title":"TilfĂžj de manglende 'faktabokse' (schema-typer)","tech_details":"Add missing schema types:\n 1. Organization (required) with @id, sameAs (5+ platforms), knowsAbout\n 2. WebSite — publisher @id link to Organization\n 3. BreadcrumbList — vis sidestien for AI\n 4. FAQPage schema — FAQ citeres mest i AI-svar\n 5. SoftwareApplication — med featureList for SaaS\n 6. Product schema for pricing pages\n 7. Review schema if you have testimonials\n 8. HowTo schema for 'how it works'-sider"}},{"icon":"🔒","score":60,"prompt":"Fix security issues:\n 1. Install SSL certificate (HTTPS)\n 2. Redirect HTTP → HTTPS (301 redirect)\n 3. Add security headers: X-Content-Type-Options, X-Frame-Options\n 4. Use HSTS header: Strict-Transport-Security: max-age=31536000; includeSubDomains\n 5. Use CORS: Access-Control-Allow-Origin for API endpoints","dimension":"Security","dimension_id":"security","customer_summary":{"why":"Websites uden korrekt sikkerhedsopsĂŠtning bliver nedprioriteret af bĂ„de Google og AI-tjenester — og ser utrovĂŠrdige ud for kunder.","what":"Bed din webudbyder aktivere HTTPS og de anbefalede sikkerhedsindstillinger. Det er typisk en hurtig opgave.","title":"FĂ„ styr pĂ„ sikkerheden (hĂŠngelĂ„sen)","tech_details":"Fix security issues:\n 1. Install SSL certificate (HTTPS)\n 2. Redirect HTTP → HTTPS (301 redirect)\n 3. Add security headers: X-Content-Type-Options, X-Frame-Options\n 4. Use HSTS header: Strict-Transport-Security: max-age=31536000; includeSubDomains\n 5. Use CORS: Access-Control-Allow-Origin for API endpoints"}},{"icon":"📝","score":65,"prompt":"Fix page metadata:\n 1. Ensure exactly ONE

per page\n 2. Title tag: 10-70 characters, include primary keyword\n 3. Meta description: 120-160 characters, include call to action\n 4. Use H2-H4 for subheadings — never skip levels","dimension":"Basic Page Signals","dimension_id":"basic_page_signals","customer_summary":{"why":"Sidernes titler og overskrifter er det fĂžrste, bĂ„de Google og AI lĂŠser. Er de uklare eller mangler, bliver du svĂŠrere at finde og anbefale.","what":"Giv hver side Ă©n tydelig hovedoverskrift og en sigende titel. Det kan de fleste selv rette i deres website-system (fx WordPress).","title":"Ryd op i sidernes titler og overskrifter","tech_details":"Fix page metadata:\n 1. Ensure exactly ONE

per page\n 2. Title tag: 10-70 characters, include primary keyword\n 3. Meta description: 120-160 characters, include call to action\n 4. Use H2-H4 for subheadings — never skip levels"}}],"dimensions":[{"id":"ai_crawler_access","icon":"đŸ€–","name":"AI Crawler Accessibility","pass":true,"score":100,"issues":[],"weight":8,"fix_prompt":null},{"id":"server_side_rendering","icon":"đŸ–„ïž","name":"Server-Side Rendering","pass":true,"score":100,"issues":["Content appears in HTML — SSR friendly ✓"],"weight":7,"fix_prompt":null},{"id":"llms_txt","icon":"📄","name":"llms.txt","pass":false,"score":0,"issues":["Ingen /llms.txt fundet — anbefales stĂŠrkt til AI-synlighed. Kald POST /llms-txt/generate/{customer_id} for at generere en automatisk."],"weight":6,"fix_prompt":"Create an llms.txt file at yourdomain.com/llms.txt.\nFormat:\n # Domain name\n > Brief description of your site\n ## Sections\n - [Page title](https://domain.com/page): Description of page\n Full spec: https://llmstxt.org/"},{"id":"structured_data","icon":"📊","name":"Structured Data","pass":false,"score":0,"issues":["Ingen JSON-LD structured data fundet"],"weight":8,"fix_prompt":"TilfĂžj eller ret JSON-LD structured data pĂ„ din hjemmeside.\nAnbefalede schema-typer: Organization, LocalBusiness, WebSite, Product (+ SoftwareApplication), Review, FAQPage, Service, BreadcrumbList.\n💡 Platform-forskel: Perplexity har en STRENG parser — ugyldig JSON-LD afvises.\n ChatGPT tokeniserer JSON-LD som rĂ„ tekst og kan lĂŠse selv ugyldig markup.\n → For maksimal synlighed pĂ„ TVÆRS af alle platforme: altid valid JSON-LD.\nKritiske GSC-pitfalls — tjek disse 5:\n 1. Review.itemReviewed mĂ„ ALDRIG bruge '@type': 'Service' — Google afviser det.\n Brug '@type': 'Product' (eller '@id': reference til Product-blokken).\n 2. '@type': ['Organization', 'LocalBusiness'] ARRAYS BRYDER parsers — split i separate blocks.\n 3. SoftwareApplication skal have 'offers' + 'aggregateRating' for Software Apps rich results.\n 4. LocalBusiness skal have 'priceRange' + address.streetAddress (optional, men GSC advarer).\n 5. Article datePublished/dateModified = ISO 8601 med timezone ('+02:00'). author = Person med url.\n VerificĂ©r altid med Google Search Console → Rich Results Test efter ĂŠndring."},{"id":"basic_page_signals","icon":"📝","name":"Basic Page Signals","pass":false,"score":65,"issues":["3 H1-overskrifter — anbefal kun Ă©n per side","Overskiftshierarki springer niveauer over (f.eks. H2→H4)"],"weight":7,"fix_prompt":"Fix page metadata:\n 1. Ensure exactly ONE

per page\n 2. Title tag: 10-70 characters, include primary keyword\n 3. Meta description: 120-160 characters, include call to action\n 4. Use H2-H4 for subheadings — never skip levels"},{"id":"content_citability","icon":"💬","name":"Content Citability","pass":true,"score":85,"issues":["Kun 0/11 overskrifter er spĂžrgsmĂ„l (0%) — anbefal 10%+"],"weight":8,"fix_prompt":null},{"id":"brand_entity","icon":"đŸ·ïž","name":"Brand Entity","pass":true,"score":100,"issues":[],"weight":8,"fix_prompt":null},{"id":"security","icon":"🔒","name":"Security","pass":false,"score":60,"issues":["Mangler X-Content-Type-Options: nosniff header","Mangler X-Frame-Options header","Mangler Strict-Transport-Security header (HSTS) — anbefales til AI-crawlere"],"weight":6,"fix_prompt":"Fix security issues:\n 1. Install SSL certificate (HTTPS)\n 2. Redirect HTTP → HTTPS (301 redirect)\n 3. Add security headers: X-Content-Type-Options, X-Frame-Options\n 4. Use HSTS header: Strict-Transport-Security: max-age=31536000; includeSubDomains\n 5. Use CORS: Access-Control-Allow-Origin for API endpoints"},{"id":"performance","icon":"⚡","name":"Performance","pass":false,"score":69,"issues":["PageSpeed: 69/100 — kan forbedres"],"weight":7,"fix_prompt":"Improve page performance:\n 1. Optimize images (compress, use WebP, lazy load)\n 2. Minify CSS/JS\n 3. Enable browser caching\n 4. Use a CDN\n 5. Remove render-blocking resources"},{"id":"mobile_adaptation","icon":"đŸ“±","name":"Mobile Adaptation","pass":true,"score":85,"issues":["80 faste pixel-bredder fundet — brug responsive enheder (%, rem)"],"weight":7,"fix_prompt":null},{"id":"internal_links","icon":"🔗","name":"Internal Links","pass":true,"score":100,"issues":[],"weight":6,"fix_prompt":null},{"id":"eeat_quality","icon":"⭐","name":"E-E-A-T Content Quality","pass":true,"score":50,"issues":["Moderat E-E-A-T — der er plads til forbedring i flere kategorier"],"weight":8,"fix_prompt":null},{"id":"platform_optimization","icon":"🎯","name":"Platform Optimization","pass":true,"score":65,"issues":["FĂ„ spĂžrgsmĂ„l-svar mĂžnstre — AI citerer ofte direkte svar","Gennemsnitlig sĂŠtningslĂŠngde pĂ„ 28 ord — kortere sĂŠtninger citeres bedre","Kun 1/2 community-validation signaler fundet — anbefal Trustpilot, G2, cases eller LinkedIn"],"weight":7,"fix_prompt":null},{"id":"schema_recommendations","icon":"đŸ—‚ïž","name":"Schema Recommendations","pass":false,"score":30,"issues":["Mangler Organization/LocalBusiness schema — vigtigst for AI-entitetsgenkendelse","Mangler WebSite schema — hjĂŠlper AI med at identificere hjemmesidens rolle","Mangler FAQPage schema — FAQ citeres hyppigt i AI-svar","Mangler BreadcrumbList schema — strukturerer sidestien for AI","Ingen sameAs i Organization schema — anfĂžr sociale platforme"],"weight":7,"fix_prompt":"Add missing schema types:\n 1. Organization (required) with @id, sameAs (5+ platforms), knowsAbout\n 2. WebSite — publisher @id link to Organization\n 3. BreadcrumbList — vis sidestien for AI\n 4. FAQPage schema — FAQ citeres mest i AI-svar\n 5. SoftwareApplication — med featureList for SaaS\n 6. Product schema for pricing pages\n 7. Review schema if you have testimonials\n 8. HowTo schema for 'how it works'-sider"}],"letter_grade":"D","overall_geo_score":65.4},"created_at":"2026-07-11T17:28:52.185901+00:00"},"share_url":"/geo-score/share/9ade7fd6c39b","viewed_at":"2026-07-15T18:51:38.104453"}