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GEO report · public sharing

orkla.com

Technical AI readiness measured using Geoa’s free GEO-test — 15 dimensions that determine whether ChatGPT, Claude, Gemini and Perplexity can read, understand and quote the site.

Last scanned: 2026-10-02 · Back to the benchmark

73.4 /100
Grade: C
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
Your Google visibility
77/100
Grade C
Your AI visibility
73/100
Grade C
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The 15 dimensions

🤖 AI Crawler Accessibility 100
  • Sitemap is missing lastmod dates — search engines use them to prioritize recrawling of updated content
🖥️ Server-Side Rendering 100
  • Content appears in HTML — SSR friendly ✓
📄 llms.txt 0
  • No /llms.txt found — strongly recommended for AI visibility. Call POST /llms-txt/generate/{customer_id} to generate one automatically.
  • Ingen /llms-full.txt — anbefalet supplement til llms.txt med fuld sideindholdsindeks. llms-full.txt øger citering på Claude og ChatGPT ved at give dem adgang til komplet kontekst.
📊 Structured Data 0
  • No JSON-LD structured data found
📝 Basic Page Signals 50
  • 2 H1 headings — recommend only one per page
  • Heading hierarchy skips levels (e.g. H2→H4)
  • No meta description found — used as a page summary in search results and by AI
💬 Content Citability 85
  • Only 0/21 headings are questions (0%) — recommend 10%+
🏷️ Brand Entity 100
No issues found ✓
🔒 Security 100
  • Security-headers kunne ikke måles (HTTP 302, bot-beskyttelse) — ikke medregnet
⚡ Performance 100
No issues found ✓
📱 Mobile Adaptation 85
  • 66 fixed pixel widths found — use responsive units (%, rem)
🔗 Internal Links 100
No issues found ✓
⭐ E-E-A-T Content Quality 62
  • Moderate E-E-A-T — room for improvement in several categories
🎯 Platform Optimization 90
  • Only 1/2 community validation signals found — recommend Trustpilot, G2, case studies or LinkedIn
🗂️ Schema Recommendations 30
  • Missing Organization/LocalBusiness schema — most important for AI entity recognition
  • Missing WebSite schema — helps AI identify the website's role
  • Missing FAQPage schema — FAQs are frequently cited in AI answers
  • Missing BreadcrumbList schema — structures the page path for AI
🔢 Empirical Content Data 75
  • Lav empirisk tæthed: kun 2 af 50 sætninger indeholder konkrete tal, procenter eller kvantificerede resultater. At tilføje statistikker var blandt de mest effektive ændringer i KDD'24-studiet (30-40 % på studiets primære synlighedsmål)
  • Intet konkret case-resultat fundet (fx 'sagsbehandlingstid fra 3 uger til 4 dage'). Kundehistorier med målbare resultater er stærkt citerbart indhold — brug kun tal, I selv har målt, og skriv gerne hvornår

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