GEO report · public sharing
lego.com
Technical AI readiness measured using Geoa’s free GEO-test — 15 dimensions that determine whether ChatGPT, Claude, Gemini and Perplexity can read, understand and quote the site.
Last scanned: 2026-10-02 · Back to the benchmark
70.6
/100
Grade: C
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
Your Google visibility
75/100
Grade C
Your AI visibility
66/100
Grade D
The 15 dimensions
🤖 AI Crawler Accessibility
100
No issues found ✓
🖥️ Server-Side Rendering
50
- HTTP 403 ved hentning — SSR ikke målt (bot-beskyttelse), neutral score 50 anvendt
📄 llms.txt
0
- No /llms.txt found — strongly recommended for AI visibility. Call POST /llms-txt/generate/{customer_id} to generate one automatically.
- Ingen /llms-full.txt — anbefalet supplement til llms.txt med fuld sideindholdsindeks. llms-full.txt øger citering på Claude og ChatGPT ved at give dem adgang til komplet kontekst.
📊 Structured Data
50
- Could not fetch the page (HTTP 403) — structured data not measured, neutral score 50 applied
📝 Basic Page Signals
70
- No H1 heading found — H1 is critical for AI entity recognition
- Meta description could not be measured (page could not be fetched) — not counted
- Canonical tag could not be measured (page could not be fetched) — not counted
- OG/social-tags kunne ikke måles (siden kunne ikke hentes) — ikke medregnet
💬 Content Citability
75
- Only 0/57 headings are questions (0%) — recommend 10%+
- Few highlighted key terms — bold text guides AI attention
🏷️ Brand Entity
85
- No LinkedIn link on the website
🔒 Security
100
- Security-headers kunne ikke måles (HTTP 301, bot-beskyttelse) — ikke medregnet
⚡ Performance
100
No issues found ✓
📱 Mobile Adaptation
50
- Homepage HTML could not be fetched — mobile adaptation not measured
🔗 Internal Links
100
No issues found ✓
⭐ E-E-A-T Content Quality
25
- Weak E-E-A-T profile — AI search engines rate trustworthiness as low
- Few trust signals — add author bios, certifications, case studies
🎯 Platform Optimization
90
- Only 0/2 community validation signals found — recommend Trustpilot, G2, case studies or LinkedIn
🗂️ Schema Recommendations
50
- Struktureret data kunne ikke måles — schema-anbefalinger ikke vurderet, neutral score 50 anvendt
🔢 Empirical Content Data
77
- Moderat empirisk tæthed (9 af 102 sætninger med konkrete tal). Mål: mindst 1 empirisk udsagn per ~8 sætninger
- Intet konkret case-resultat fundet (fx 'sagsbehandlingstid fra 3 uger til 4 dage'). Kundehistorier med målbare resultater er stærkt citerbart indhold — brug kun tal, I selv har målt, og skriv gerne hvornår
- Lav teknisk forklaringsdybde (0 sætninger forklarer mekanismen bag jeres løsning). AI prioriterer indhold der forklarer HVORDAN frem for HVAD ('vi bruger RAG + vektor-søgning til ...')
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