GEO report · public sharing
novonordisk.com
Technical AI readiness measured using Geoa’s free GEO-test — 15 dimensions that determine whether ChatGPT, Claude, Gemini and Perplexity can read, understand and quote the site.
Last scanned: 2026-10-09 · Back to the benchmark
69.6
/100
Grade: D
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
A solid foundation, but there are several areas that could be improved to increase the likelihood of AI citations. Dimensions marked ‘not measured’ are treated as neutral, typically because the site blocks automatic measurements.
Your Google visibility
78/100
Grade C
Your AI visibility
65/100
Grade D
The 15 dimensions
🤖 AI Crawler Accessibility
100
- Sitemap is missing lastmod dates — search engines use them to prioritize recrawling of updated content
🖥️ Server-Side Rendering
100
- Content appears in HTML — SSR friendly ✓
📄 llms.txt
0
- No /llms.txt found — strongly recommended for AI visibility. Call POST /llms-txt/generate/{customer_id} to generate one automatically.
- Ingen /llms-full.txt — anbefalet supplement til llms.txt med fuld sideindholdsindeks. llms-full.txt øger citering på Claude og ChatGPT ved at give dem adgang til komplet kontekst.
📊 Structured Data
0
- No JSON-LD structured data found
📝 Basic Page Signals
56
- No H1 heading found — H1 is critical for AI entity recognition
- Meta description length: 248 characters (optimal: 25-160)
- Manglende Open Graph / Social Sharing tags — AI-crawlere (Perplexity, ChatGPT plugins) bruger og:title og og:description til entitetsgenkendelse og uddrag. Mangler: Mangler twitter:card/twitter:title meta-tags
💬 Content Citability
85
- Only 0/10 headings are questions (0%) — recommend 10%+
🏷️ Brand Entity
65
- No Wikipedia page — a strong signal for AI authority
- No Wikidata entry — less entity recognition in AI
🔒 Security
100
- Security-headers kunne ikke måles (HTTP 301, bot-beskyttelse) — ikke medregnet
⚡ Performance
85
- LCP 3499ms (denne side, rigtige brugere) — for langsom; Googles grænse er 2500ms — på vej ned fra 2606ms over 25 uger, så det virker
📱 Mobile Adaptation
100
No issues found ✓
🔗 Internal Links
100
No issues found ✓
⭐ E-E-A-T Content Quality
50
- Moderate E-E-A-T — room for improvement in several categories
🎯 Platform Optimization
80
- Ingen FAQ-/spørgsmålssektion fundet på forsiden — de citerede sider besvarer typisk kundernes spørgsmål direkte i teksten
- Only 1/2 community validation signals found — recommend Trustpilot, G2, case studies or LinkedIn
🗂️ Schema Recommendations
30
- Missing Organization/LocalBusiness schema — most important for AI entity recognition
- Missing WebSite schema — helps AI identify the website's role
- Missing FAQPage schema — FAQs are frequently cited in AI answers
- Missing BreadcrumbList schema — structures the page path for AI
🔢 Empirical Content Data
77
- Moderat empirisk tæthed (2 af 25 sætninger med konkrete tal). Mål: mindst 1 empirisk udsagn per ~8 sætninger
- Intet konkret case-resultat fundet (fx 'sagsbehandlingstid fra 3 uger til 4 dage'). Kundehistorier med målbare resultater er stærkt citerbart indhold — brug kun tal, I selv har målt, og skriv gerne hvornår
- Lav teknisk forklaringsdybde (1 sætning forklarer mekanismen bag jeres løsning). AI prioriterer indhold der forklarer HVORDAN frem for HVAD ('vi bruger RAG + vektor-søgning til ...')
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