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GEO checklist 2026
The 15 most important steps to make your business visible in ChatGPT, Perplexity, Gemini and Copilot. Tick them off as you implement them — your progress is saved in your browser.
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Technical foundation
Structured data (JSON-LD)
Citable content
Brand entity & profiles
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FAQ
Frequently asked questions about GEO
What is GEO optimisation? +
GEO (Generative Engine Optimization) is the process of optimising your business's content and technical setup so that AI search engines like ChatGPT, Perplexity, Gemini and Copilot mention and recommend you when users ask relevant questions. It differs from SEO by focusing on AI crawlers and AI-generated answers rather than traditional search results.
What's the difference between SEO and GEO? +
SEO (Search Engine Optimization) is about ranking high in traditional search results like Google. GEO is about being mentioned and recommended in AI-generated answers from ChatGPT, Perplexity, Gemini and Copilot. The two disciplines overlap (a good SEO website is a good starting point for GEO), but GEO requires extra focus on citable content, structured data (JSON-LD) and brand entity across platforms.
Which AI search engines matter most for SMBs? +
The most important AI search engines for SMBs are ChatGPT (OpenAI), Perplexity AI, Google Gemini and Microsoft Copilot. You should also optimise for Google AI Overviews, shown directly in Google's search results. Together, these platforms account for the vast majority of AI-driven searches in 2026.
What is a good GEO Score? +
GEO Score is measured on a 0-100 scale with grades A-F: 90+ is an A, 80-89 B, 70-79 C, 60-69 D and below 60 F. In our own scan of Nordic industries (July 2026), median scores sit at 70-85 — yet 85-94% of businesses still lack basic signals like llms.txt. Simple fixes such as allowing AI crawlers in robots.txt and adding an llms.txt file therefore typically close several of the 15 dimensions right away.
How long does it take to implement the checklist? +
The technical basics (robots.txt, llms.txt, HTTPS) can be fixed in a day. Structured data and FAQ blocks typically take 2-4 hours. Content optimisation and brand-entity building (Trustpilot, Google Profile, LinkedIn) take 1-2 weeks. With Geoa, Auto Fix can generate llms.txt, robots.txt and schema markup in seconds — ready to copy and paste onto your website.