What we have measured regarding AI visibility in the Nordic region
1,912 Danish, Norwegian and Swedish companies, measured using the same method. We publish the full breakdown — including the figures that don’t help us sell anything.
We have analysed 1,912 companies, broken down across 15 industry panels in Denmark, Norway and Sweden, between 2026-07-26 and 2026-08-24. Each analysis has its own page featuring key figures, the full breakdown, statistics and caveats.
Three findings from the Nordic dataset
Each finding stands on its own, with its own basis and its own caveats.
Technical readiness and being used as a source by AI
54.5 per cent compared with 24–39 per cent
Companies with their technology in order are used as a source significantly more often than the rest.
n = 1912 · 2026-07-26–2026-08-24
Find 2Being quoted and being mentioned are two different things
Half the effect
Technical factors determine whether AI uses your site as a source. Being recommended by name is a different matter.
n = 1652 · 2026-07-26–2026-08-24
Find 3 · no findsllms.txt made no measurable difference
43.6 per cent compared with 43.3 per cent
We were unable to detect any effect from llms.txt. We are publishing it anyway.
n = 1912 · 2026-07-26–2026-08-24
A brief overview of the method
The data is based on 1,912 companies from 15 industry panels in Denmark, Norway and Sweden. Each company has a technical score, GEO-score, measured deterministically — without AI assessment — and a performance score based on correct AI responses to unbranded queries such as ‘best electrician in Bergen’.
Businesses in towns that were never scanned have been excluded. Otherwise, we would be assessing our own choice of towns rather than how AI-ready the businesses are.
The figures are fixed as at the date of the journey. They do not change as the dataset grows — otherwise, no one would be able to quote them.
The entire measurement method · The panel report (updated regularly)
Where does your business stand?
The technical score in the survey is the same as the one you get in the free test.
Assess my business for free