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GEO-Benchmark 2026

Are the Nordic region’s largest companies ready for AI-powered search?

We’ve run Geoa’s free GEO-test on 40 of the Nordic region’s largest companies and 10 of the world’s best-known SEO tools. Same engine, same 15 dimensions, same weightings — exactly as when you test your own site. The score measures technical AI readiness: can ChatGPT, Claude, Gemini and Perplexity read, understand and cite the site?

Last updated: 2026-07-11 · Method: the 15 dimensions in the free test

Benchmark baseline: geoa.app — 91/100 (A)
Our own website, optimised using our own method, of course — which is why it’s not included in the numbering. This is what a fully implemented GEO optimisation looks like.
View the full report →

The 40 largest companies in the Nordic region

Selected by turnover (public financial statements). Click on a row to view the full report with all 15 dimensions.
# Company Country GEO-score Grade
1 Sandvik sandvik.com SE 83/100 B
2 Nokia nokia.com FI 78/100 C
3 KONE kone.com FI 78/100 C
4 Ørsted orsted.com DK 77/100 C
5 Vestas vestas.com DK 75/100 C
6 Wärtsilä wartsila.com FI 75/100 C
7 Equinor equinor.com NO 74/100 C
8 A.P. Møller-Mærsk maersk.com DK 74/100 C
9 Securitas securitas.com SE 74/100 C
10 Yara International yara.com NO 73/100 C
11 IKEA (Ingka Group) ikea.com SE 72/100 C
12 Carlsberg Group carlsberggroup.com DK 72/100 C
13 DSV dsv.com DK 72/100 C
14 Fortum fortum.com FI 72/100 C
15 Volvo Group volvogroup.com SE 71/100 C
16 Norsk Hydro hydro.com NO 70/100 C
17 Neste neste.com FI 69/100 D
18 Handelsbanken handelsbanken.com SE 69/100 D
19 Arla Foods arla.com DK 69/100 D
20 Atlas Copco atlascopcogroup.com SE 67/100 D
21 Telenor telenor.com NO 65/100 D
22 Orkla orkla.com NO 65/100 D
23 Novo Nordisk novonordisk.com DK 64/100 D
24 Danske Bank danskebank.com DK 64/100 D
25 ISS issworld.com DK 64/100 D
26 Coloplast coloplast.com DK 64/100 D
27 Skanska skanska.com SE 64/100 D
28 Kesko kesko.fi FI 63/100 D
29 LEGO lego.com DK 63/100 D
30 Ericsson ericsson.com SE 62/100 D
31 Salling Group sallinggroup.com DK 62/100 D
32 Pandora pandoragroup.com DK 62/100 D
33 DNB dnb.no NO 61/100 D
34 Nordea nordea.com FI 60/100 F
35 Stora Enso storaenso.com FI 60/100 D
36 SEB sebgroup.com SE 60/100 D
37 H&M Group hm.com SE 58/100 F
38 UPM-Kymmene upm.com FI 57/100 F
39 Electrolux electroluxgroup.com SE 56/100 F
40 Telia Company teliacompany.com SE 46/100 F

Do the SEO tools themselves know about GEO?

10 of the world’s most widely used SEO platforms, as measured by the same test.
# Tool GEO-score Grade
1 Majestic majestic.com 86/100 B
2 Semrush semrush.com 84/100 B
3 Moz moz.com 82/100 B
4 Screaming Frog screamingfrog.co.uk 79/100 C
5 Surfer SEO surferseo.com 79/100 C
6 Ahrefs ahrefs.com 76/100 C
7 SE Ranking seranking.com 75/100 C
8 Sistrix sistrix.com 74/100 C
9 Mangools mangools.com 66/100 D
10 Serpstat serpstat.com 66/100 D

How we measured it

All sites have been tested using Geoa’s free GEO-test — the same 15 technical dimensions with the same weightings for all: AI crawler access, server-side rendering, llms.txt, structured data, content citability, E-E-A-T signals, performance, etc. The test measures technical readiness for AI search engines — not the company’s products, quality or reputation, and a ranking is neither an endorsement nor a criticism of the company as such. Each score is a snapshot of the publicly accessible homepage on the test date; the site may have changed since then. The list is editorially curated, and we never publish domains that users have tested themselves. Do you think a score is incorrect, or have you improved your site? Write to us — and we’ll test it again.

Check your own GEO-score for free →