Are the Nordic region’s largest companies ready for AI-powered search?
We’ve run Geoa’s free GEO-test on 40 of the Nordic region’s largest companies and 10 of the world’s best-known SEO tools. Same engine, same 15 dimensions, same weightings — exactly as when you test your own site. The score measures technical AI readiness: can ChatGPT, Claude, Gemini and Perplexity read, understand and cite the site?
Last updated: 2026-10-10 · Method: the 15 dimensions in the free test
Our own website, optimised using our own method, of course — which is why it’s not included in the numbering. This is what a fully implemented GEO optimisation looks like.
The 40 largest companies in the Nordic region
| # | Company | Country | GEO-score | Grade |
|---|---|---|---|---|
| 1 | Nokia nokia.com | FI | 84/100 | B |
| 2 | A.P. Møller-Mærsk maersk.com | DK | 83/100 | B |
| 3 | Nordea nordea.com | FI | 83/100 | B |
| 4 | KONE kone.com | FI | 83/100 | B |
| 5 | Wärtsilä wartsila.com | FI | 83/100 | B |
| 6 | Sandvik sandvik.com | SE | 82/100 | B |
| 7 | Equinor equinor.com | NO | 81/100 | B |
| 8 | Yara International yara.com | NO | 81/100 | B |
| 9 | Fortum fortum.com | FI | 81/100 | B |
| 10 | Vestas vestas.com | DK | 80/100 | C |
| 11 | Ørsted orsted.com | DK | 79/100 | C |
| 12 | Volvo Group volvogroup.com | SE | 78/100 | C |
| 13 | IKEA (Ingka Group) ikea.com | SE | 78/100 | C |
| 14 | Ericsson ericsson.com | SE | 78/100 | C |
| 15 | Norsk Hydro hydro.com | NO | 78/100 | C |
| 16 | Skanska skanska.com | SE | 76/100 | C |
| 17 | DSV dsv.com | DK | 75/100 | C |
| 18 | Neste neste.com | FI | 75/100 | C |
| 19 | Coloplast coloplast.com | DK | 75/100 | C |
| 20 | Carlsberg Group carlsberggroup.com | DK | 74/100 | C |
| 21 | Stora Enso storaenso.com | FI | 74/100 | C |
| 22 | Securitas securitas.com | SE | 74/100 | C |
| 23 | Orkla orkla.com | NO | 73/100 | C |
| 24 | Handelsbanken handelsbanken.com | SE | 72/100 | C |
| 25 | DNB dnb.no | NO | 71/100 | C |
| 26 | Electrolux electroluxgroup.com | SE | 71/100 | C |
| 27 | Arla Foods arla.com | DK | 71/100 | C |
| 28 | Novo Nordisk novonordisk.com | DK | 70/100 | D |
| 29 | Telenor telenor.com | NO | 70/100 | D |
| 30 | Atlas Copco atlascopcogroup.com | SE | 70/100 | D |
| 31 | SEB sebgroup.com | SE | 70/100 | D |
| 32 | Danske Bank danskebank.com | DK | 70/100 | D |
| 33 | LEGO lego.com | DK | 70/100 | D |
| 34 | Kesko kesko.fi | FI | 67/100 | D |
| 35 | ISS issworld.com | DK | 66/100 | D |
| 36 | Pandora pandoragroup.com | DK | 66/100 | D |
| 37 | UPM-Kymmene upm.com | FI | 64/100 | D |
| 38 | Salling Group sallinggroup.com | DK | 63/100 | D |
| 39 | H&M Group hm.com | SE | 61/100 | D |
| 40 | Telia Company teliacompany.com | SE | 48/100 | F |
Do the SEO tools themselves know about GEO?
| # | Tool | GEO-score | Grade |
|---|---|---|---|
| 1 | Serpstat serpstat.com | 86/100 | B |
| 2 | Semrush semrush.com | 85/100 | B |
| 3 | Surfer SEO surferseo.com | 85/100 | B |
| 4 | Screaming Frog screamingfrog.co.uk | 83/100 | B |
| 5 | Ahrefs ahrefs.com | 82/100 | B |
| 6 | Moz moz.com | 82/100 | B |
| 7 | Majestic majestic.com | 82/100 | B |
| 8 | SE Ranking seranking.com | 77/100 | C |
| 9 | Sistrix sistrix.com | 74/100 | C |
| 10 | Mangools mangools.com | 70/100 | D |
How we measured it
All sites have been tested using Geoa’s free GEO-test — the same 15 technical dimensions with the same weightings for all: AI crawler access, server-side rendering, llms.txt, structured data, content citability, E-E-A-T signals, performance, etc. The test measures technical readiness for AI search engines — not the company’s products, quality or reputation, and a ranking is neither an endorsement nor a criticism of the company as such. Each score is a snapshot of the publicly accessible homepage on the test date; the site may have changed since then. The list is editorially curated, and we never publish domains that users have tested themselves. Do you think a score is incorrect, or have you improved your site? Write to us — and we’ll test it again.