GEO/AEO insights for small and medium-sized businesses
Practical guides, case studies and in-depth analyses — not theory.
How to choose an AI visibility tool — 7 criteria you should consider
Requirements specification over rankings: the seven questions you should ask an AI visibility tool before paying for it — engines, duplication, cited vs. recommended, performance, ownership, price and AI labelling.
2026-08-11 · 9 min
What ChatGPT can't tell you about your AI visibility
ChatGPT is an excellent adviser on AI visibility — by all means use it. But three things it cannot do: measure whether you are mentioned over time, know how you are developing compared to your competitors, or verify whether a fix worked. ChatGPT gives you advice. Geoa measures whether it works — plus the honest answer to when do-it-yourself is actually enough.
2026-08-04 · 7 min
Your weekly AI visibility routine — fully manual (about 45 min/week)
Monitor your AI visibility without any tools: five fixed questions asked in ChatGPT every week with the wording kept constant, a log sheet with seven columns, and a monthly follow-up with one fix at a time. About 45 minutes a week — plus an honest section on where the manual method runs out of road.
2026-08-04 · 7 min
GEO, AEO or AI SEO — what’s it actually called? We measured 24 names across the Nordics
27 Nordic searches aimed at being found by AI, measured on the same day: 59 different domains across 72 positions in the top three. In Norwegian and Swedish, no Nordic domain appears in more than one of the searches. Here are the figures — and which word you should use yourself.
2026-08-04 · 8 min
10 questions your customers ask ChatGPT — and how to find your own
Your customers are already asking the AI questions about your industry — almost never mentioning your company name. Here’s a list of 10 questions divided into the four categories, a half-hour exercise to help you derive your own from real customer enquiries, and the method for prioritising them down to the five that are most likely to generate revenue.
2026-08-03 · 7 min
Cited or recommended? The two AI outcomes most people confuse
Your website may be cited as a source in an AI response — and your company may be recommended by name. Two very different outcomes: in our analysis of 576 AI responses, technical readiness strongly predicted the first outcome (p=0.000) and not at all the second (p=0.988). Here’s the difference, and how to determine which outcome is the most profitable for you.
2026-08-03 · 7 min
Create an llms.txt in 30 minutes — the complete guide for non-technical people
A copy-and-paste template, three ways to upload the file (even without technical experience), and how to check that it works. Let’s be honest from the outset: llms.txt isn’t a viable strategy today — it’s a cheap insurance policy for half an hour’s work, not a growth driver.
2026-08-03 · 7 min
Check for yourself: Does ChatGPT mention your business? (5 questions, 15 minutes)
Check in a quarter of an hour whether ChatGPT mentions your business: 5 questions phrased as your customers would ask them, a template covering the four question types, and — most importantly — how to interpret the results honestly: a single response is a sample, not a survey.
2026-08-03 · 7 min
What is an AI visibility score — and how do you check yours for free?
An AI visibility score measures whether ChatGPT, Claude, Gemini and Perplexity can find, understand and reference your business — on a scale of 0–100 across 15 dimensions. Here’s what the score covers, what it honestly CAN’T promise you, and how to check yours for free in 60 seconds.
2026-08-03 · 7 min
AI visibility audit: The 15 signals that decide if ChatGPT can find you
An AI visibility audit systematically reviews the 15 signals that determine whether ChatGPT, Claude, Gemini and Perplexity can find, understand and reference your business — from AI crawler access to brand entity. All 15 explained, the most common findings, and how to run it for free.
2026-08-03 · 8 min
AI Overviews: Why you’re getting fewer clicks from Google — the figures behind it (2026)
300,000 search terms analysed: an AI Overview in the search results was associated with a 34.5 per cent lower click-through rate in 2025 — and 58 per cent in the follow-up measurement in December 2025. Here are the figures, the caveats, and what an SME actually does when the answer moves up into the search results themselves.
2026-08-03 · 8 min
How much does ChatGPT cost for businesses? Prices for 2026 — and the cost most people overlook
ChatGPT ranges from free to 25 dollars per user per month — and the Enterprise plan has no price list. But the subscription is only half the equation: the other half is what it takes to feature in ChatGPT’s responses when your customers ask questions. Get both here.
2026-08-03 · 7 min
Why does AI analyse you — but not recommend anything to you?
The technical aspect GEO plays a major role in determining whether AI references your page — and has nothing to do with whether it recommends your business. Harvard Business Review’s SPRINT principles translated into AI visibility.
2026-08-03 · 7 min
Top 5 GEO tools for SMEs in 2026
Geoa, Serpier, NordicPulse AI, Peec AI and Otterly AI compared in terms of price, Danish coverage and whether they’re right for you. Prices taken from the suppliers’ own websites, 3 August 2026.
2026-08-03 · 8 min
Best alternatives to NordicPulse AI (2026)
Geoa, Serpier, Peec AI and Otterly AI compared in terms of price, Danish coverage and whether they’re right for you. Prices taken from the suppliers’ own websites on 3 August 2026.
2026-08-03 · 7 min
Get noticed in ChatGPT: here’s how to be included in the answer
Five steps in the order supported by our own measurements — with an honest answer as to what you can do yourself, and what the technology cannot do for you.
2026-08-03 · 8 min
How much does it cost to be featured on AI? Budget guide 2026
From 0 kr to over 15,000 kr per month. Three price tiers based on prices taken from the providers’ own websites on 3 August 2026 — not from review sites, which are often inaccurate.
2026-08-03 · 8 min
ChatGPT adverts do not take up space in the reply
The adverts appear below the answer, labelled as ‘sponsored’ — not within the answer itself. And the Nordic region is not included in the pilot. Here’s what OpenAI has actually announced, and what it means.
2026-08-03 · 7 min
Your moat of AI responses lies outside your website
Your website determines whether you can be used as a source. However, the only six domains cited across all three sectors were directories and registers — and these are the ones a competitor cannot copy in an afternoon.
2026-08-03 · 7 min
What the research actually shows about being cited by AI
The KDD study reveals something that very few people mention: the techniques increased the number of pages in 5th place by 115 per cent — and reduced the number of top rankings by 30 per cent. Here are the figures, with the techniques they correspond to.
2026-08-03 · 8 min
66% of our Google impressions came from searches no one ever typed
90 days of Search Console data for geoa.app: 16,784 impressions, 7 clicks — and two-thirds of the impressions came from 19 search terms that no human has ever typed. Here’s how to distinguish bot traffic from customers in your own console.
2026-07-31 · 7 min
E-E-A-T for SMEs: Why AI chooses you (or not)
96% of AI Overviews citations come from pages with strong E-E-A-T signals. Here’s what SMEs can do to be cited by ChatGPT, Perplexity and Gemini — with 5 specific steps and the E-E-A-T checklist.
2026-07-30 · 8 min
Why does ChatGPT only mention 2–4 brands? And how can you become one of them?
ChatGPT only mentions 2–4 brands when customers ask for local recommendations. This is down to ‘fan-out’ — the AI’s hidden search strategy. Here’s how your SME gets included in the answer.
2026-07-28 · 7 min
We asked four AI engines about 465 Danish companies: the technology determines whether you’re quoted — not whether you’re recommended
We asked four AI engines 576 questions about 465 Danish companies. Technical configuration is a strong predictor of whether your site will be used as a source — but says nothing about whether your company will be recommended. Two outcomes, two answers.
2026-07-26 · 7 min
GEO Barometer Q3 2026: 88% of Nordic SMB websites lack llms.txt
1,252 SMB websites in Denmark, Norway and Sweden, measured in terms of AI readiness: 88 per cent are missing llms.txt, but only 4 per cent are effectively unreadable by AI. Figures, methodology and margins of error.
2026-07-24 · 8 min
llms.txt in Denmark: 89 per cent of 465 company websites are missing it
We scanned 465 Danish company websites visible in search results across three sectors. 412 of them do not have an llms.txt. Here are the figures, the methodology and what they mean.
2026-07-21 · 6 min
Lawyers rank lowest on AI visibility — half have no structured data
118 Danish law firm websites scanned: lowest score across three sectors, 51% without schema.org and 31% without H1 in raw HTML. Here’s what the figures show.
2026-07-21 · 5 min
Accountants block GPTBot three times more often than plumbers
A single line of code in robots.txt can make you invisible in ChatGPT. We measured how widespread this is across 465 Danish company websites — and how you can check your own in 10 seconds.
2026-07-21 · 5 min
Plumbers beat lawyers in AI visibility — here’s the industry ranking
Tradespeople are in a better technical position than solicitors when it comes to AI analysing their websites. 465 sites were assessed based on six technical indicators — see the rankings.
2026-07-21 · 5 min
1 in 20 Danish corporate websites are effectively invisible to ChatGPT
AI crawlers do not run JavaScript. Of the 465 sites scanned, 22 had virtually no readable text without JavaScript — their content exists, but the AI cannot see it.
2026-07-21 · 5 min
Best GEO tool 2026 — 6 GEO tools tested and compared
Which GEO tool should you choose in 2026? We compare 6 GEO tools — Geoa, Profound, Peec AI, Otterly AI, AthenaHQ and NordicPulse AI — based on price, performance, functionality and Danish support.
2026-07-21 · 9 min
Generative Search Engine Optimisation (GEO): The Complete Guide 2026
The complete guide to GEO (Generative Engine Optimisation) for Nordic SMEs. Find out what GEO is, why ChatGPT and Perplexity are fundamentally changing search, the 15 GEOdimensions explained, and a step-by-step strategy you can start using today.
2026-07-14 · 12 min
GEO vs SEO: What’s the difference, and what should you prioritise in 2026?
GEO and SEO are not the same — and in 2026, you won’t be able to choose one and ignore the other. Get a clear explanation of the difference, a detailed comparison table and a specific recommendation for Nordic SMEs on what delivers the best ROI.
2026-07-14 · 10 min
What is the ROI of GEO? That’s why AI visibility is the next growth channel
How much does it cost to invest in GEO — and what do you get in return? Get a detailed ROI calculation for Nordic SMEs, a comparison with paid advertising and a realistic time horizon. With citation rate, recommendation share and prompt coverage as measurable KPIs.
2026-07-14 · 8 min
How do you write content that AI cites? — 7 practical techniques
7 specific content techniques based on research from Princeton KDD ’24: definition-first, BLUF, fact density, external sources, lists/tables, expert quotes and regular updates. Get your business cited by ChatGPT, Perplexity and Gemini.
2026-07-09 · 8 min
How to improve your GEO Score — 7 practical steps for smaller businesses
Your GEO score reflects your visibility in ChatGPT, Perplexity and Gemini. Get 7 practical steps to improve your score — from the robots.txt and llms.txt to the JSON-LD schema and E-E-A-T signals. Based on figures from our own scan of 465 Danish company websites.
2026-07-07 · 9 min
llms.txt — the smaller business’s secret weapon for AI visibility
llms.txt is a new file type that tells AI crawlers which content on your website is worth citing — and it costs 0 kr. Get a comprehensive guide on how your SME is cited by ChatGPT, Perplexity and Gemini.
2026-07-03 · 7 min
How to optimise Google Business Profile for AI search
Google Business Profile is still important — but AI models use it differently from Google Maps. Get 5 specific GBP optimisations that boost your visibility on ChatGPT, Perplexity and Gemini.
2026-07-03 · 8 min
How does ChatGPT find local businesses like yours?
When customers ask ChatGPT for a local plumber, accountant or carpenter — who does the AI choose? Here’s how local visibility in AI searches works, and how your SME gets included in the result. With specific data from SOCi, BrightLocal and the Relark.dk case study.
2026-07-02 · 4 min
What is GEO? The difference between SEO and GEO in 2026
GEO (Generative Engine Optimisation) is an optimisation for AI searches such as ChatGPT, Perplexity and Gemini. Find out the difference between SEO and GEO, and why your SME will need both by 2026.
2026-06-25 · 6 min
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