GEO/AEO insights for small and medium-sized businesses
Practical guides, case studies and in-depth analyses — not theory.
Why can’t Google find my website? 8 causes, and how to check them in 10 minutes
The most likely cause isn’t a technical fault, but that your website doesn’t have a page that answers what the customer is searching for. Here are the eight causes in the order they usually hit, how to check them for free in ten minutes, and what to do about each one.
2026-10-06 · 8 min
Getting started with GEOChatGPT reads your own website: the three pages it looks for
When ChatGPT answers buying questions, it often takes its answers from companies' own websites. Three pages make the difference: one per service, your prices and one per town you work in.
2026-10-05 · 5 min
AI platform deep divesHow much does SEO cost in 2026? Prices for tools, consultants and agencies, with and without AI
SEO is free if you do it yourself, and costs up to over 35,000 SEK a month if you use a Swedish agency. In 2026, SEO is almost always sold together with AI visibility, so those are the prices we’ve compiled the published prices for tools, consultants and agencies in Denmark, Sweden and Norway, and explain what you get at each level. The biggest difference isn’t the price, but whether someone corrects the errors on your website.
2026-09-22 · 7 min
Data & analysisOne article, cited 34 times as a source in AI responses: what we did, and what you can do too
The Swedish version of our content guide, which AI uses as a source, was cited 34 times in Copilot and Bing’s AI responses over an eight-week period. That represents 65 per cent of all citations geoa.app received during that period. Here are the seven things the article does, our best guess as to why the Swedish version came out on top, and a step-by-step guide to doing the same on your own site and measuring the results in Bing Webmaster Tools.
2026-09-12 · 7 min
AI platform deep divesAI visibility tools or agencies? Prices in Denmark in 2026
A Danish agency that works on your AI visibility on an ongoing basis costs between 495 and 1,000 DKK per month, excluding VAT; a tool starts at €39. The difference isn’t the price, but who carries out the work — and how much of it can be automated. Prices taken from the providers’ own websites, checked on 10 September 2026.
2026-09-10 · 8 min
Getting started with GEOHow much does an advert cost in ChatGPT — and should you buy one?
Advertising on ChatGPT opened up to Danish businesses in September 2026. There is no fixed price — OpenAI recommends starting at 3–5 dollars per click. Three questions will determine whether it is worth the money for you.
2026-09-10 · 6 min
Getting started with GEO7 signs that your website is invisible to ChatGPT
Your website may look perfect in your own browser but still be invisible to ChatGPT, because AI crawlers read the raw code without JavaScript and without images. Here are the seven signs you can check yourself in two minutes each — robots.txt, an empty page without JavaScript, no prices, no structured data, the name spelled differently, a title lacking ‘what’ and ‘where’, and no answers to customers’ questions — along with what each issue costs you and how to fix it.
2026-09-06 · 9 min
AI platform deep divesWhen AI says something incorrect about your business — and how to spot it
AI can cite your website and still say something incorrect about you in the same reply: research shows that only around half of the sentences in AI replies are fully supported by the reply’s own sources. And the errors tend to go in one particular direction — when the database and the website contradict each other, the AI resolves the conflict against the company. Here are the three typical types of error, how to spot them, and why the solution is to correct the sources, never to complain about the response.
2026-08-27 · 8 min
AI platform deep divesThe search layer behind the AI answer: what decides whether your page gets retrieved
It is rarely the language model itself that finds your pages — there is a search layer in front of it. The providers of these layers (Tavily, Exa, Brave, Perplexity Search) have now themselves described what they rank by: authority and evidence quality, contradictions between sources, and recency. Here’s what each of these three signals means for your website — including the one that almost nobody takes into account: when your own pages contradict one another.
2026-08-25 · 9 min
Data & analysisAutomatic SEO: what can be automated — and what still needs you?
Automatic SEO can handle the technical work: crawler access, structured data, llms.txt, answer-first structure and ongoing measurement. Whether AI recommends your business by name is something no machine can decide for you. Here is the overview — and the cost of the manual alternative.
2026-08-25 · 8 min
AI platform deep divesHow to choose an AI visibility tool — 7 criteria you should consider
Requirements specification over rankings: the seven questions you should ask an AI visibility tool before paying for it — engines, duplication, cited vs. recommended, performance, ownership, price and AI labelling.
2026-08-11 · 9 min
GEO strategy for SMEsWhat ChatGPT can't tell you about your AI visibility
ChatGPT is an excellent adviser on AI visibility — by all means use it. But three things it cannot do: measure whether you are mentioned over time, know how you are developing compared to your competitors, or verify whether a fix worked. ChatGPT gives you advice. Geoa measures whether it works — plus the honest answer to when do-it-yourself is actually enough.
2026-08-04 · 7 min
Getting started with GEOYour weekly AI visibility routine — fully manual (about 45 min/week)
Monitor your AI visibility without any tools: five fixed questions asked in ChatGPT every week with the wording kept constant, a log sheet with seven columns, and a monthly follow-up with one fix at a time. About 45 minutes a week — plus an honest section on where the manual method runs out of road.
2026-08-04 · 7 min
Data & analysisGEO, AEO or AI SEO — what’s it actually called? We measured 24 names across the Nordics
27 Nordic searches aimed at being found by AI, measured on the same day: 59 different domains across 72 positions in the top three. In Norwegian and Swedish, no Nordic domain appears in more than one of the searches. Here are the figures — and which word you should use yourself.
2026-08-04 · 8 min
Getting started with GEO10 questions your customers ask ChatGPT — and how to find your own
Your customers are already asking the AI questions about your industry — almost never mentioning your company name. Here’s a list of 10 questions divided into the four categories, a half-hour exercise to help you derive your own from real customer enquiries, and the method for prioritising them down to the five that are most likely to generate revenue.
2026-08-03 · 7 min
GEO strategy for SMEsCited or recommended? The two AI outcomes most people confuse
Your website may be cited as a source in an AI response — and your company may be recommended by name. Two very different outcomes: in our analysis of 576 AI responses, technical readiness strongly predicted the first outcome (p=0.000) and not at all the second (p=0.988). Here’s the difference, and how to determine which outcome is the most profitable for you.
2026-08-03 · 7 min
Getting started with GEOCreate an llms.txt in 30 minutes — the complete guide for non-technical people
A copy-and-paste template, three ways to upload the file (even without technical experience), and how to check that it works. Let’s be honest from the outset: llms.txt isn’t a viable strategy today — it’s a cheap insurance policy for half an hour’s work, not a growth driver.
2026-08-03 · 7 min
Getting started with GEOCheck whether ChatGPT and Google’s AI Overviews mention your business (15 minutes)
Test in 15 minutes whether ChatGPT, Google’s AI Overviews, Perplexity and Copilot mention your business: 5 questions phrased the way your customers would ask them, the free reports from Google and Bing, and — most importantly — how to read the result honestly: one answer is a sample, not a measurement.
2026-08-03 · 7 min
Getting started with GEOWhat is an AI visibility score — and how do you check yours for free?
An AI visibility score measures whether ChatGPT, Claude, Gemini and Perplexity can find, understand and reference your business — on a scale of 0–100 across 15 dimensions. Here’s what the score covers, what it honestly CAN’T promise you, and how to check yours for free in 60 seconds.
2026-08-03 · 7 min
Getting started with GEOAI visibility audit: The 15 signals that decide if ChatGPT can find you
An AI visibility audit systematically reviews the 15 signals that determine whether ChatGPT, Claude, Gemini and Perplexity can find, understand and reference your business — from AI crawler access to brand entity. All 15 explained, the most common findings, and how to run it for free.
2026-08-03 · 8 min
GEO strategy for SMEsAI Overviews: Why you’re getting fewer clicks from Google — the figures behind it (2026)
300,000 search terms analysed: an AI Overview in the search results was associated with a 34.5 per cent lower click-through rate in 2025 — and 58 per cent in the follow-up measurement in December 2025. Here are the figures, the caveats, and what an SME actually does when the answer moves up into the search results themselves.
2026-08-03 · 8 min
Getting started with GEOHow much does ChatGPT cost for businesses? Prices for 2026 — and the cost most people overlook
ChatGPT ranges from free to 25 dollars per user per month — and the Enterprise plan has no price list. But the subscription is only half the equation: the other half is what it takes to feature in ChatGPT’s responses when your customers ask questions. Get both here.
2026-08-03 · 7 min
Getting started with GEOWhy does AI analyse you — but not recommend anything to you?
The technical aspect GEO plays a major role in determining whether AI references your page — and has nothing to do with whether it recommends your business. Harvard Business Review’s SPRINT principles translated into AI visibility.
2026-08-03 · 7 min
AI platform deep divesTop 5 GEO tools for SMEs in 2026
Geoa, Serpier, NordicPulse AI, Peec AI and Otterly AI compared in terms of price, Danish coverage and whether they’re right for you. Prices taken from the suppliers’ own websites, 3 August 2026.
2026-08-03 · 8 min
AI platform deep divesBest alternatives to NordicPulse AI (2026)
Geoa, Serpier, Peec AI and Otterly AI compared in terms of price, Danish coverage and whether they’re right for you. Prices taken from the suppliers’ own websites on 3 August 2026.
2026-08-03 · 7 min
Getting started with GEOGet noticed in ChatGPT: here’s how to be included in the answer
Five steps in the order supported by our own measurements — with an honest answer as to what you can do yourself, and what the technology cannot do for you.
2026-08-03 · 8 min
Getting started with GEOHow much does it cost to be featured on AI? Budget guide 2026
From 0 DKK to over 15,000 DKK per month. Three price tiers based on prices taken from the providers’ own websites on 3 August 2026 — not from review sites, which are often inaccurate.
2026-08-03 · 8 min
Getting started with GEOChatGPT adverts do not take up space in the reply
The adverts appear below the answer, labelled as ‘sponsored’ — not within the answer itself. Denmark, Sweden and Norway joined in September 2026. Here is what OpenAI has actually announced, and what it means.
2026-08-03 · 7 min
Getting started with GEOYour moat of AI responses lies outside your website
Your website determines whether you can be used as a source. However, the only six domains cited across all three sectors were directories and registers — and these are the ones a competitor cannot copy in an afternoon.
2026-08-03 · 7 min
Data & analysis66% of our Google impressions came from searches no one ever typed
90 days of Search Console data for geoa.app: 16,784 impressions, 7 clicks — and two-thirds of the impressions came from 19 search terms that no human has ever typed. Here’s how to distinguish bot traffic from customers in your own console.
2026-07-31 · 7 min
GEO strategy for SMEsE-E-A-T for SMEs: Why AI chooses you (or not)
96% of AI Overviews citations come from pages with strong E-E-A-T signals. Here’s what SMEs can do to be cited by ChatGPT, Perplexity and Gemini — with 5 specific steps and the E-E-A-T checklist.
2026-07-30 · 8 min
GEO strategy for SMEsWhy does ChatGPT only mention 2–4 brands? And how can you become one of them?
ChatGPT only mentions 2–4 brands when customers ask for local recommendations. This is down to ‘fan-out’ — the AI’s hidden search strategy. Here’s how your SME gets included in the answer.
2026-07-28 · 7 min
Data & analysisWe asked four AI engines about 465 Danish companies: the technology determines whether you’re quoted — not whether you’re recommended
We asked four AI engines 576 questions about 465 Danish companies. Technical configuration is a strong predictor of whether your site will be used as a source — but says nothing about whether your company will be recommended. Two outcomes, two answers.
2026-07-26 · 7 min
Data & analysisGEO Barometer Q3 2026: 88% of Nordic SMB websites lack llms.txt
1,252 SMB websites in Denmark, Norway and Sweden, measured in terms of AI readiness: 88 per cent are missing llms.txt, but only 4 per cent are effectively unreadable by AI. Figures, methodology and margins of error.
2026-07-24 · 8 min
Data & analysisllms.txt in Denmark: 89 per cent of 465 company websites are missing it
We scanned 465 Danish company websites visible in search results across three sectors. 412 of them do not have an llms.txt. Here are the figures, the methodology and what they mean.
2026-07-21 · 6 min
Data & analysisLawyers rank lowest on AI visibility — half have no structured data
118 Danish law firm websites scanned: lowest score across three sectors, 51% without schema.org and 31% without H1 in raw HTML. Here’s what the figures show.
2026-07-21 · 5 min
Data & analysisAccountants block GPTBot three times more often than plumbers
A single line of code in robots.txt can make you invisible in ChatGPT. We measured how widespread this is across 465 Danish company websites — and how you can check your own in 10 seconds.
2026-07-21 · 5 min
Data & analysisPlumbers beat lawyers in AI visibility — here’s the industry ranking
Tradespeople are in a better technical position than solicitors when it comes to AI analysing their websites. 465 sites were assessed based on six technical indicators — see the rankings.
2026-07-21 · 5 min
Data & analysis1 in 20 Danish corporate websites are effectively invisible to ChatGPT
AI crawlers do not run JavaScript. Of the 465 sites scanned, 22 had virtually no readable text without JavaScript — their content exists, but the AI cannot see it.
2026-07-21 · 5 min
AI platform deep divesBest GEO tool 2026 — what they cost, and who they suit
Six tools that track whether ChatGPT mentions your business. From $29/mo if you only want to monitor, from €39/mo if the fixes should happen too.
2026-07-21 · 9 min
Getting started with GEOWhat is the ROI of GEO? That’s why AI visibility is the next growth channel
How much does it cost to invest in GEO — and what do you get in return? Get a detailed ROI calculation for Nordic SMEs, a comparison with paid advertising and a realistic time horizon. With citation rate, recommendation share and prompt coverage as measurable KPIs.
2026-07-14 · 8 min
Getting started with GEOHow do you write content that AI cites? — 7 practical techniques
Would you like ChatGPT to use your site as a source? Seven techniques, with examples, that you can use in your next piece of writing today. You don’t need to be number one.
2026-07-09 · 12 min
Getting started with GEOHow to improve your GEO Score — 7 practical steps for smaller businesses
Your GEO score reflects your visibility in ChatGPT, Perplexity and Gemini. Get 7 practical steps to improve your score — from the robots.txt and llms.txt to the JSON-LD schema and E-E-A-T signals. Based on figures from our own scan of 465 Danish company websites.
2026-07-07 · 9 min
Getting started with GEOllms.txt — the smaller business’s secret weapon for AI visibility
llms.txt is a new file type that tells AI crawlers which content on your website is worth citing — and it costs 0 DKK. Get a comprehensive guide on how your SME is cited by ChatGPT, Perplexity and Gemini.
2026-07-03 · 7 min
Auto Fix tutorialsHow to optimise Google Business Profile for AI search
Google Business Profile is still important — but AI models use it differently from Google Maps. Get 5 specific GBP optimisations that boost your visibility on ChatGPT, Perplexity and Gemini.
2026-07-03 · 8 min
Getting started with GEOHow does ChatGPT find local businesses like yours?
When customers ask ChatGPT for a local plumber, accountant or carpenter — who does the AI choose? Here’s how local visibility in AI searches works, and how your SME gets included in the result. With specific data from SOCi, BrightLocal and the Relark.dk case study.
2026-07-02 · 4 min
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