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Illustration of the marketing expert — an AI, not a human Your AI team · The marketing expert

The marketing expert: content that fills the gaps

You never have to learn prompting. It picks the topic itself, writes the articles and pages the SEO expert identifies as missing — in the reader’s language, with sources and AI labelling — and hands you the draft. You approve. It never publishes anything itself.

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The marketing expert is the part of Geoa’s AI team that writes content in Content Studio: it finds the customer questions your site does not answer, writes drafts from your company profile and your own data, labels them as AI content and queues them for your approval. 5, 20 or 50 articles a month depending on plan. It buys no adverts and never publishes on its own.

The starting point

Technology recommends no one

Getting the technology right makes your site discoverable. But when a customer asks the AI, “Who should I choose?”, the answer is based on what’s actually written about you: your services, your responses to customers’ questions, your town, your case studies. If the text isn’t there, the model has nothing to quote.

Our own data shows the difference: the technical score is a strong predictor of whether your site is used as a source — but only half as strong a predictor of whether you are mentioned by name. The other half is down to content. That’s the half the marketing expert focuses on.

The workflow

From hole to draft

It picks the topic, writes the draft and waits for your yes. You never write a prompt.
// 01STEP 1

Finds the topic

Based on the SEO expert’s analysis, it identifies which of your customers’ questions your website does not answer and suggests a page or article for each one.

// 02STEP 2

Writes the draft

The draft is based on your company profile, your own data and your tone. If you edit a draft, it will remember that edit as part of your style.

// 03STEP 3

Sources and labelling

Each article includes its sources and AI labelling — visible to the reader and machine-readable for the platforms, as required by the EU’s AI Regulation.

// 04STEP 4

You approve

Nothing will be published in your name without your consent. The studio also alerts you when two pages are competing for the same keyword, so that they do not cannibalise each other’s visibility.

Content Studio

The draft in your queue

A genuine screenshot from our own website: a page written by the marketing expert, ready for approval.
Content Studio in Geoa: a draft containing the brief, sources and the approval button

Your queue

Draft ready for approval, including the brief, sources and the question the text addresses.

Your style

Corrections become rules, so the next draft will resemble you more than the previous one.

The reader’s language

Written in your customers' language — not translated afterwards.

One piece of honest evidence

Content makes all the difference

up to 40 per cent
visibility lift in generative engines with citations, statistics and sources (KDD ’24)

The GEO study from Princeton and Georgia Tech (Aggarwal et al., KDD ’24) measured up to 40 % higher visibility in generative engines when content carried quotes, statistics and sources. Those are the three things the marketing expert builds into every draft — and our own measurement of 1,652 Nordic companies points to content as the half that technology does not cover.

Read the paper (arXiv:2311.09735) →

The boundaries

What it does not do

  • It doesn’t buy adverts or post on social media. It writes content for your own website.
  • It never publishes anything itself. You read, edit and approve it — every single time.
  • It promises no rankings, not even for a good article. What the AI answers use is up to them.
Your AI team

Colleagues

Three experts, one subscription, the same work log.

The SEO expert → The sales expert → All features → See prices →

FAQ

Questions and answers

How many articles will I get?
5 per month on the Starter plan, 20 on the Pro plan and 50 on the Business plan — all ready for your approval in Content Studio.
May I ask for a specific topic?
Yes. Type ‘write a page about X’ in the chat, and it will fill in the brief, write the draft and add it to your queue.
Is the content labelled as AI?
Yes. The tagging is visible to the reader and machine-readable for the platforms. An editorial review is only recorded when it has actually been carried out by a named individual.

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