Lawyers: When a director asks ChatGPT for a lawyer — is that you they’ll get?
Companies are asking AI for legal advice — we’ll make sure your name comes up in the reply.
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends lawyers?
Geoa is a GEO automation platform which helps lawyers to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 108 lawyers in October 2026: the median is 70 out of 100, and 7 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for lawyers:
An executive asks the AI, ‘Which solicitor should I use for employment contracts?’ — and your practice isn’t even mentioned. It happens all the time.
What makes the biggest difference to lawyers?
We measure your domain against 108 others
The same six signals as the panel, measured on your own domain in under a minute. The median among lawyers is 70 out of 100, and 88 % have no llms.txt at all.
structured data
This is the industry's biggest gap: 95 % of the top-scoring lawyers have it, against 54 % of the whole panel — a 41 percentage-point difference. Next, we take llms.txt (29 pp) and H1 heading (24 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 7 % of the 108 measured lawyers are effectively invisible to AI crawlers today. There are 1,891 lawyers in the industry in total (2024); we have measured 6 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other lawyers in our industry panel. A panel of 108 companies is the comparison you cannot make yourself in a chat window.
Where Lawyers stand in AI search right now
Median across the Nordics: Denmark 70 · Norway 80 · Sweden 85
Geoa measurement, October 2026 — n=108 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best lawyers different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Contains structured data (JSON-LD) | 54 % | 95 % | +41 pp |
| Has llms.txt | 12 % | 41 % | +29 pp |
| Has an H1 heading | 71 % | 95 % | +24 pp |
| Has a meta description | 76 % | 95 % | +19 pp |
| Contains at least 150 words of text | 83 % | 100 % | +17 pp |
| Does not block AI crawlers | 98 % | 95 % | -3 pp |
Sorted by largest gap first: for lawyers it is structured data, 41 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 108 lawyers in Denmark, 125 in Norway and 134 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 108 | 70 | 88 % |
| Norway | 125 | 80 | 82 % |
| Sweden | 134 | 85 | 91 % |
How do you compare to other lawyers in your region?
Find your own row. Overall, the 108 companies measured have a median GEO score of 70 — the tables show where your area and your type of website stand against that.
Broken down by region
| Region | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Sydjylland | 29 | 65 | 93 % | 41 % |
| Østjylland | 23 | 85 | 87 % | 57 % |
| Byen København | 16 | 70 | 81 % | 38 % |
| Fyn | 14 | 85 | 100 % | 79 % |
| Nordjylland | 9 | 80 | 78 % | 78 % |
| Østsjælland | 9 | 75 | 89 % | 67 % |
| Vestjylland | 8 | 70 | 75 % | 38 % |
| All of Denmark | 108 | 70 | 88 % | 54 % |
Broken down by city
| City | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Kolding | 16 | 65 | 94 % | 50 % |
| København | 16 | 70 | 81 % | 38 % |
| Odense | 14 | 85 | 100 % | 79 % |
| Randers | 10 | 85 | 90 % | 70 % |
| Aalborg | 9 | 80 | 78 % | 78 % |
| Esbjerg | 9 | 70 | 89 % | 22 % |
| Roskilde | 9 | 75 | 89 % | 67 % |
| Herning | 8 | 70 | 75 % | 38 % |
| All of Denmark | 108 | 70 | 88 % | 54 % |
The table shows 91 of the 108 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by the amount of text on the front page
| Text on the front page | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Under 300 words | 31 | 55 | 90 % | 39 % |
| 300–799 words | 46 | 80 | 91 % | 54 % |
| 800 words or more | 31 | 85 | 81 % | 68 % |
| All of Denmark | 108 | 70 | 88 % | 54 % |
Frequently Asked Questions
You can get started for €39 a month. The Business plan at €199 includes all content, review monitoring and Google Business Profile.
Yes. We write professional content about your areas of specialism — not legal advice. It’s marketing, not law.
The test takes 60 seconds. Afterwards, you’ll spend 10 minutes a week posting what we’ve been up to.
We only use publicly available material from your website. No client data. Everything is hosted in the EU and is GDPR-compliant.
Yes. Free trial with no registration required. 14-day free trial — no credit card required.
Prices for lawyers
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
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Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.