Vets: When your pet needs help — will they find you through AI?
'Emergency vet near me' is one of the most urgent AI searches. Is your practice listed?
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends vets?
Geoa is a GEO automation platform which helps vets to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 140 vets in October 2026: the median is 80 out of 100, and 1 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for vets:
Pet owners search for ‘emergency vet near me’ and ‘vet tonight’ using AI. Most clinics do not appear in the results at all.
What makes the biggest difference to vets?
We measure your domain against 140 others
The same six signals as the panel, measured on your own domain in under a minute. The median among vets is 80 out of 100, and 89 % have no llms.txt at all.
structured data
This is the industry's biggest gap: 100 % of the top-scoring vets have it, against 59 % of the whole panel — a 41 percentage-point difference. Next, we take llms.txt (28 pp) and meta description (16 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 1 % of the 140 measured vets are effectively invisible to AI crawlers today. There are 798 vets in the industry in total (2024); we have measured 18 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other vets in our industry panel. A panel of 140 companies is the comparison you cannot make yourself in a chat window.
Where Vets stand in AI search right now
Median across the Nordics: Denmark 80 · Norway 80 · Sweden 70
Geoa measurement, October 2026 — n=140 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best vets different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Contains structured data (JSON-LD) | 59 % | 100 % | +41 pp |
| Has llms.txt | 11 % | 39 % | +28 pp |
| Has a meta description | 77 % | 93 % | +16 pp |
| Has an H1 heading | 88 % | 96 % | +8 pp |
| Contains at least 150 words of text | 95 % | 100 % | +5 pp |
| Does not block AI crawlers | 99 % | 100 % | +1 pp |
Sorted by largest gap first: for vets it is structured data, 41 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 140 vets in Denmark, 75 in Norway and 125 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 140 | 80 | 89 % |
| Norway | 75 | 80 | 79 % |
| Sweden | 125 | 70 | 87 % |
How do you compare to other vets in your region?
Find your own row. Overall, the 140 companies measured have a median GEO score of 80 — the tables show where your area and your type of website stand against that.
Broken down by region
| Region | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Østjylland | 47 | 85 | 91 % | 64 % |
| Sydjylland | 26 | 85 | 85 % | 65 % |
| Byen København | 20 | 85 | 85 % | 70 % |
| Fyn | 14 | 70 | 86 % | 43 % |
| Vestjylland | 12 | 75 | 92 % | 58 % |
| Nordjylland | 11 | 70 | 100 % | 36 % |
| Østsjælland | 10 | 85 | 80 % | 50 % |
| All of Denmark | 140 | 80 | 89 % | 59 % |
Broken down by city
| City | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Aarhus | 20 | 75 | 85 % | 50 % |
| København | 20 | 85 | 85 % | 70 % |
| Odense | 14 | 70 | 86 % | 43 % |
| Herning | 12 | 75 | 92 % | 58 % |
| Aalborg | 11 | 70 | 100 % | 36 % |
| Esbjerg | 11 | 75 | 91 % | 55 % |
| Kolding | 10 | 85 | 80 % | 80 % |
| Randers | 10 | 85 | 90 % | 80 % |
| Roskilde | 10 | 85 | 80 % | 50 % |
| Horsens | 9 | 85 | 100 % | 89 % |
| Silkeborg | 8 | 85 | 100 % | 50 % |
| All of Denmark | 140 | 80 | 89 % | 59 % |
The table shows 135 of the 140 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by the amount of text on the front page
| Text on the front page | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Under 300 words | 27 | 70 | 89 % | 44 % |
| 300–799 words | 50 | 75 | 94 % | 56 % |
| 800 words or more | 63 | 85 | 84 % | 68 % |
| All of Denmark | 140 | 80 | 89 % | 59 % |
Frequently Asked Questions
It starts at €39 a month. Most people choose a package that includes content so that they appear in search results.
Pet owners search for ‘emergency vet nearby’ on ChatGPT. If you’re listed, they’ll ring you.
Yes. Local optimisation is our speciality. ‘Veterinarian in Skive’ works perfectly.
No. We’ll use your existing website. No technical changes.
Yes. Free GEO-test plus a 14-day trial. No credit card required.
Prices for vets
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.
Can ChatGPT find you when customers ask for vets?
In 60 seconds the test shows whether ChatGPT can read your website and what to fix first. Free, no login.
Check my website for free →Want it fixed for you: from €39/month, 14 days free, no payment card.
Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.