Estate agents: ChatGPT is already recommending estate agents. Are you one of them?
Homebuyers ask AI, ‘Who’s the best estate agent in my area?’. We’ll make sure you’re the one in the answer.
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends estate agents?
Geoa is a GEO automation platform which helps estate agents to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 92 estate agents in October 2026: the median is 70 out of 100, and 3 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for estate agents:
People ask ChatGPT, ‘Which estate agent sells the most properties in my area?’ Your competitor might be mentioned. You won’t be.
What makes the biggest difference to estate agents?
We measure your domain against 92 others
The same six signals as the panel, measured on your own domain in under a minute. The median among estate agents is 70 out of 100, and 92 % have no llms.txt at all.
structured data
This is the industry's biggest gap: 94 % of the top-scoring estate agents have it, against 34 % of the whole panel — a 60 percentage-point difference. Next, we take llms.txt (31 pp) and H1 heading (17 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 3 % of the 92 measured estate agents are effectively invisible to AI crawlers today. There are 1,585 estate agents in the industry in total (2024); we have measured 6 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other estate agents in our industry panel. A panel of 92 companies is the comparison you cannot make yourself in a chat window.
Where Estate agents stand in AI search right now
Median across the Nordics: Denmark 70 · Norway 70 · Sweden 85
Geoa measurement, October 2026 — n=92 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best estate agents different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Contains structured data (JSON-LD) | 34 % | 94 % | +60 pp |
| Has llms.txt | 8 % | 39 % | +31 pp |
| Has an H1 heading | 77 % | 94 % | +17 pp |
| Has a meta description | 87 % | 100 % | +13 pp |
| Contains at least 150 words of text | 92 % | 100 % | +8 pp |
| Does not block AI crawlers | 98 % | 94 % | -4 pp |
Sorted by largest gap first: for estate agents it is structured data, 60 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 92 estate agents in Denmark, 90 in Norway and 83 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 92 | 70 | 92 % |
| Norway | 90 | 70 | 86 % |
| Sweden | 83 | 85 | 92 % |
How do you compare to other estate agents in your region?
Find your own row. Overall, the 92 companies measured have a median GEO score of 70 — the tables show where your area and your type of website stand against that.
Broken down by region
| Region | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Østjylland | 26 | 70 | 100 % | 19 % |
| Byen København | 22 | 70 | 82 % | 41 % |
| Sydjylland | 16 | 70 | 100 % | 38 % |
| Fyn | 10 | 70 | 80 % | 40 % |
| Nordjylland | 8 | 70 | 88 % | 38 % |
| All of Denmark | 92 | 70 | 92 % | 34 % |
The table shows 82 of the 92 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by city
| City | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| København | 22 | 70 | 82 % | 41 % |
| Aarhus | 11 | 70 | 100 % | 27 % |
| Odense | 10 | 70 | 80 % | 40 % |
| Aalborg | 8 | 70 | 88 % | 38 % |
| All of Denmark | 92 | 70 | 92 % | 34 % |
The table shows 51 of the 92 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by the amount of text on the front page
| Text on the front page | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Under 300 words | 21 | 65 | 100 % | 14 % |
| 300–799 words | 46 | 70 | 89 % | 28 % |
| 800 words or more | 25 | 85 | 92 % | 60 % |
| All of Denmark | 92 | 70 | 92 % | 34 % |
Frequently Asked Questions
€39 a month for the basic package. Most estate agents opt for the Pro package at €99 — this provides 10 AI-generated articles a month for the blog and LinkedIn.
Property websites list properties for sale. GEO is all about being mentioned when people search for ‘best estate agent’ — before they even have a property.
GEO-test in 60 seconds. AI visibility typically improves within 2–4 weeks with weekly content.
No. We’ll use your existing website and write content based on your areas of expertise. No technical work involved.
Yes. Local visibility is the whole point. We optimise for your town and your profile.
Prices for estate agents
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.
Can ChatGPT find you when customers ask for estate agents?
In 60 seconds the test shows whether ChatGPT can read your website and what to fix first. Free, no login.
Check my website for free →Want it fixed for you: from €39/month, 14 days free, no payment card.
Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.