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AI optimisation for estate agents

Estate agents: ChatGPT is already recommending estate agents. Are you one of them?

Homebuyers ask AI, ‘Who’s the best estate agent in my area?’. We’ll make sure you’re the one in the answer.

Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else

European software with support in English Try it free for 14 days — cancel at any time Fully GDPR-compliant and hosted in the EU
The short answer

Which tool determines whether ChatGPT recommends estate agents?

Geoa is a GEO automation platform which helps estate agents to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 76 estate agents in July 2026: the median is 70 out of 100, and 0 % are effectively invisible to AI crawlers.

⚠️

Why the traditional SEO is no longer enough for estate agents:

People ask ChatGPT, ‘Which estate agent sells the most properties in my area?’ Your competitor might be mentioned. You won’t be.

What makes the biggest difference to estate agents?

The order is not an estimate. It comes from our measurement of 76 estate agents, where the median is 70 out of 100.
// 01 STEP 1

We measure your domain against 76 others

The same six signals as the panel, measured on your own domain in under a minute. The median among estate agents is 70 out of 100, and 93 % have no llms.txt at all.

// 02 STEP 2

structured data

This is the industry's biggest gap: 100 % of the top-scoring estate agents have it, against 29 % of the whole panel — a 71 percentage-point difference. Next, we take llms.txt (26 pp) and H1 heading (17 pp).

// 03 STEP 3

Corrections, content and a new measurement

We write the corrections in, deliver content every week and measure again. 0 % of the 76 measured estate agents are effectively invisible to AI crawlers today. There are 1,585 estate agents in the industry in total (2024); we have measured 5 % of them.

Do-it-yourself vs. Geoa

You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other estate agents in our industry panel. A panel of 76 companies is the comparison you cannot make yourself in a chat window.

FROM THE FOUNDER OF GEOA
"Estate agents compete on visibility. My aim is to give local agents a head start in AI searches, so they don’t lose out to the big chains."
MN

Martin Nymann

Founder, Geoa

Where Estate agents stand in AI search right now

70
Median GEO score in the industry
93%
lack an llms.txt file
0%
effectively invisible to AI crawlers

Median across the Nordics: Denmark 70 · Norway 70 · Sweden 80

Geoa measurement, July 2026 — n=76 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.

What makes the best estate agents different?

The top 20 % in our measurement, against the rest of the industry.

Signal Everyone in the industry Top 20 per cent Difference
Contains structured data (JSON-LD) 29 % 100 % +71 pp
Has llms.txt 7 % 33 % +26 pp
Has an H1 heading 76 % 93 % +17 pp
Has a meta description 87 % 93 % +6 pp
Contains at least 150 words of text 95 % 100 % +5 pp
Does not block AI crawlers 96 % 93 % -3 pp

Sorted by largest gap first: for estate agents it is structured data, 71 percentage points between the industry's best and the rest.

What is the situation like in Denmark, Norway and Sweden?

We have measured 76 estate agents in Denmark, 47 in Norway and 76 in Sweden — the same six signals, three markets.

Market Companies surveyed Median GEO-score Missing llms.txt
Denmark 76 70 93 %
Norway 47 70 94 %
Sweden 76 80 92 %
FAQ

Frequently Asked Questions

The questions estate agents most frequently asks us about AI search.

€39 a month for the basic package. Most estate agents opt for the Pro package at €99 — this provides 10 AI-generated articles a month for the blog and LinkedIn.

Property websites list properties for sale. GEO is all about being mentioned when people search for ‘best estate agent’ — before they even have a property.

GEO-test in 60 seconds. AI visibility typically improves within 2–4 weeks with weekly content.

No. We’ll use your existing website and write content based on your areas of expertise. No technical work involved.

Yes. Local visibility is the whole point. We optimise for your town and your profile.

Prices for estate agents

The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.

View the three plans →

Can AI actually read your website?

AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.

Run the AI Readability Check →

Help ChatGPT find you

It takes 60 seconds — no login and no payment card required. You get your own score set against the median of 70 for estate agents.

Run the free AI Visibility Checker →

Last updated: 13. September 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.

Get the Nordic AI visibility figures before they become common knowledge

One letter a week: what we’ve measured at Nordic companies, what changed in ChatGPT, Perplexity and Google AI Overviews, and what you can do about it. No reposting of other people’s blog posts.

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