Event agencies: When HR looks to AI for entertainment — is that what they get?
Corporate parties, conferences and weddings — events are being planned using AI. Are you part of those conversations?
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends event agencies?
Geoa is a GEO automation platform which helps events & entertainment to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 186 events & entertainment in October 2026: the median is 85 out of 100, and 2 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for events & entertainment:
HR departments and event planners use AI to find suppliers. If your agency isn’t mentioned, your competitor will win without lifting a finger.
What makes the biggest difference to events & entertainment?
We measure your domain against 186 others
The same six signals as the panel, measured on your own domain in under a minute. The median among events & entertainment is 85 out of 100, and 81 % have no llms.txt at all.
llms.txt
This is the industry's biggest gap: 70 % of the top-scoring events & entertainment have it, against 19 % of the whole panel — a 51 percentage-point difference. Next, we take structured data (24 pp) and meta description (14 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 2 % of the 186 measured events & entertainment are effectively invisible to AI crawlers today.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other events & entertainment in our industry panel. A panel of 186 companies is the comparison you cannot make yourself in a chat window.
Where Events & Entertainment stand in AI search right now
Median across the Nordics: Denmark 85 · Norway 85 · Sweden 85
Geoa measurement, October 2026 — n=186 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best events & entertainment different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Has llms.txt | 19 % | 70 % | +51 pp |
| Contains structured data (JSON-LD) | 76 % | 100 % | +24 pp |
| Has a meta description | 83 % | 97 % | +14 pp |
| Contains at least 150 words of text | 92 % | 100 % | +8 pp |
| Has an H1 heading | 81 % | 89 % | +8 pp |
| Does not block AI crawlers | 99 % | 100 % | +1 pp |
Sorted by largest gap first: for events & entertainment it is llms.txt, 51 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 186 events & entertainment in Denmark, 184 in Norway and 188 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 186 | 85 | 81 % |
| Norway | 184 | 85 | 76 % |
| Sweden | 188 | 85 | 83 % |
How do you compare to other events & entertainment in your region?
Find your own row. Overall, the 186 companies measured have a median GEO score of 85 — the tables show where your area and your type of website stand against that.
Broken down by region
| Region | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Byen København | 54 | 85 | 70 % | 80 % |
| Østjylland | 52 | 85 | 83 % | 81 % |
| Sydjylland | 46 | 75 | 89 % | 61 % |
| Fyn | 17 | 85 | 71 % | 82 % |
| Nordjylland | 16 | 85 | 94 % | 88 % |
| All of Denmark | 186 | 85 | 81 % | 76 % |
The table shows 185 of the 186 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by city
| City | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| København | 54 | 85 | 70 % | 80 % |
| Aarhus | 27 | 85 | 89 % | 85 % |
| Kolding | 17 | 75 | 88 % | 71 % |
| Odense | 17 | 85 | 71 % | 82 % |
| Aalborg | 16 | 85 | 94 % | 88 % |
| Vejle | 15 | 70 | 80 % | 40 % |
| Esbjerg | 14 | 80 | 100 % | 71 % |
| Horsens | 13 | 85 | 77 % | 62 % |
| Randers | 12 | 85 | 75 % | 92 % |
| All of Denmark | 186 | 85 | 81 % | 76 % |
The table shows 185 of the 186 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by the amount of text on the front page
| Text on the front page | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Under 300 words | 27 | 65 | 70 % | 56 % |
| 300–799 words | 77 | 85 | 88 % | 73 % |
| 800 words or more | 82 | 85 | 77 % | 87 % |
| All of Denmark | 186 | 85 | 81 % | 76 % |
Frequently Asked Questions
Prices start at €39 a month. Most agencies opt for a content package so that they remain visible all year round.
Businesses and private individuals use AI to search for entertainment. Being mentioned in the results generates direct leads.
Yes. AI doesn’t care about size — it only looks at visibility and relevance. Small agencies can easily beat the big ones.
60 seconds for the first test. After 2–4 weeks, you’ll start to see a difference.
Yes. Free GEO-test. 14-day trial with no obligation.
Prices for events & entertainment
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.
Can ChatGPT find you when customers ask for events & entertainment?
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Check my website for free →Want it fixed for you: from €39/month, 14 days free, no payment card.
Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.