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AI optimisation for physiotherapists & chiropractors

Physiotherapists: When patients with back pain search for ChatGPT — will they find your clinic?

Patients ask the AI ‘best physiotherapist near me’ instead of Google. We’ll make sure they’re directed to you.

Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else

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The short answer

Which tool determines whether ChatGPT recommends physiotherapists?

Geoa is a GEO automation platform which helps physiotherapists & chiropractors to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 230 physiotherapists & chiropractors in October 2026: the median is 85 out of 100, and 4 % are effectively invisible to AI crawlers.

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Why the traditional SEO is no longer enough for physiotherapists & chiropractors:

Back, neck and shoulder pain are some of the most frequently searched topics on AI. Patients ask for the ‘best physiotherapist’ — does your clinic appear in the results?

What makes the biggest difference to physiotherapists & chiropractors?

The order is not an estimate. It comes from our measurement of 230 physiotherapists & chiropractors, where the median is 85 out of 100.
// 01 STEP 1

We measure your domain against 230 others

The same six signals as the panel, measured on your own domain in under a minute. The median among physiotherapists & chiropractors is 85 out of 100, and 88 % have no llms.txt at all.

// 02 STEP 2

llms.txt

This is the industry's biggest gap: 46 % of the top-scoring physiotherapists & chiropractors have it, against 12 % of the whole panel — a 34 percentage-point difference. Next, we take structured data (27 pp) and meta description (18 pp).

// 03 STEP 3

Corrections, content and a new measurement

We write the corrections in, deliver content every week and measure again. 4 % of the 230 measured physiotherapists & chiropractors are effectively invisible to AI crawlers today. There are 3,482 physiotherapists & chiropractors in the industry in total (2024); we have measured 7 % of them.

Do-it-yourself vs. Geoa

You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other physiotherapists & chiropractors in our industry panel. A panel of 230 companies is the comparison you cannot make yourself in a chat window.

FROM THE FOUNDER OF GEOA
"Physiotherapists help people every day, but many go unnoticed in AI. Geoa aims to make them visible to those seeking help."
MN

Martin Nymann

Founder, Geoa

Where Physiotherapists & Chiropractors stand in AI search right now

85
Median GEO score in the industry
88%
lack an llms.txt file
4%
effectively invisible to AI crawlers

Median across the Nordics: Denmark 85 · Norway 85 · Sweden 85

Geoa measurement, October 2026 — n=230 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.

What makes the best physiotherapists & chiropractors different?

The top 20 % in our measurement, against the rest of the industry.

Signal Everyone in the industry Top 20 per cent Difference
Has llms.txt 12 % 46 % +34 pp
Contains structured data (JSON-LD) 73 % 100 % +27 pp
Has a meta description 78 % 96 % +18 pp
Has an H1 heading 84 % 100 % +16 pp
Contains at least 150 words of text 93 % 100 % +7 pp
Does not block AI crawlers 100 % 100 % 0 pp

Sorted by largest gap first: for physiotherapists & chiropractors it is llms.txt, 34 percentage points between the industry's best and the rest.

What is the situation like in Denmark, Norway and Sweden?

We have measured 230 physiotherapists & chiropractors in Denmark, 202 in Norway and 239 in Sweden — the same six signals, three markets.

Market Companies surveyed Median GEO-score Missing llms.txt
Denmark 230 85 88 %
Norway 202 85 73 %
Sweden 239 85 85 %

How do you compare to other physiotherapists & chiropractors in your region?

Find your own row. Overall, the 230 companies measured have a median GEO score of 85 — the tables show where your area and your type of website stand against that.

Broken down by region

Region Companies surveyed Median GEO-score Missing llms.txt Has structured data
Østjylland 59 85 86 % 78 %
Byen København 45 85 78 % 78 %
Sydjylland 42 85 98 % 67 %
Fyn 36 85 94 % 67 %
Nordjylland 28 85 89 % 71 %
Vestjylland 10 85 90 % 70 %
Østsjælland 10 85 80 % 70 %
All of Denmark 230 85 88 % 73 %

Broken down by city

City Companies surveyed Median GEO-score Missing llms.txt Has structured data
København 45 85 78 % 78 %
Odense 36 85 94 % 67 %
Aalborg 28 85 89 % 71 %
Aarhus 24 85 83 % 83 %
Esbjerg 19 70 95 % 53 %
Kolding 15 85 100 % 87 %
Randers 13 85 85 % 77 %
Silkeborg 12 85 83 % 83 %
Herning 10 85 90 % 70 %
Horsens 10 85 100 % 60 %
Roskilde 10 85 80 % 70 %
Vejle 8 85 100 % 62 %
All of Denmark 230 85 88 % 73 %

Broken down by the amount of text on the front page

Text on the front page Companies surveyed Median GEO-score Missing llms.txt Has structured data
Under 300 words 29 55 86 % 34 %
300–799 words 109 85 93 % 72 %
800 words or more 92 85 84 % 86 %
All of Denmark 230 85 88 % 73 %
See where your website stands — free →
FAQ

Frequently Asked Questions

The questions physiotherapists & chiropractors most frequently asks us about AI search.

€39 a month for the Starter plan — with 5 AI articles a month. The Pro plan, at €99, gives you 20 AI articles a month.

GEO-test in 60 seconds. 10 minutes a week. Visible results in 2–4 weeks.

No. We’ll use your website as it is and create content based on your areas of expertise.

Yes. ‘Physiotherapist’ and ‘Physiotherapist’ are different search terms. We’ll find results for your town.

Yes. Free GEO-test. 14-day trial with no credit card required.

Prices for physiotherapists & chiropractors

The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.

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Can AI actually read your website?

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Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.

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