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AI optimisation for painters

Painters: When homeowners ask the AI — is that who they get?

Homeowners ask AI for the ‘best painter’. Nine out of ten painting firms don’t turn up at all.

Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else

European software with support in English Try it free for 14 days — cancel at any time Fully GDPR-compliant and hosted in the EU
The short answer

Which tool determines whether ChatGPT recommends painters?

Geoa is a GEO automation platform which helps painters to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 158 painters in July 2026: the median is 85 out of 100, and 2 % are effectively invisible to AI crawlers.

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Why the traditional SEO is no longer enough for painters:

Painters are competing for visibility on Google, but very few are thinking about AI searches. It’s an open market for whoever gets there first.

What makes the biggest difference to painters?

The order is not an estimate. It comes from our measurement of 158 painters, where the median is 85 out of 100.
// 01 STEP 1

We measure your domain against 158 others

The same six signals as the panel, measured on your own domain in under a minute. The median among painters is 85 out of 100, and 94 % have no llms.txt at all.

// 02 STEP 2

structured data

This is the industry's biggest gap: 97 % of the top-scoring painters have it, against 76 % of the whole panel — a 21 percentage-point difference. Next, we take llms.txt (19 pp) and meta description (17 pp).

// 03 STEP 3

Corrections, content and a new measurement

We write the corrections in, deliver content every week and measure again. 2 % of the 158 measured painters are effectively invisible to AI crawlers today. There are 3,024 painters in the industry in total (2024); we have measured 5 % of them.

Do-it-yourself vs. Geoa

You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other painters in our industry panel. A panel of 158 companies is the comparison you cannot make yourself in a chat window.

FROM THE FOUNDER OF GEOA
"Professional painters deserve to be noticed — by both private and business customers. Geoa gives them visibility in AI searches."
MN

Martin Nymann

Founder, Geoa

Where Painters stand in AI search right now

85
Median GEO score in the industry
94%
lack an llms.txt file
2%
effectively invisible to AI crawlers

Median across the Nordics: Denmark 85 · Norway 85 · Sweden 85

Geoa measurement, July 2026 — n=158 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.

What makes the best painters different?

The top 20 % in our measurement, against the rest of the industry.

Signal Everyone in the industry Top 20 per cent Difference
Contains structured data (JSON-LD) 76 % 97 % +21 pp
Has llms.txt 6 % 25 % +19 pp
Has a meta description 83 % 100 % +17 pp
Has an H1 heading 89 % 100 % +11 pp
Contains at least 150 words of text 96 % 100 % +4 pp
Does not block AI crawlers 99 % 97 % -2 pp

Sorted by largest gap first: for painters it is structured data, 21 percentage points between the industry's best and the rest.

What is the situation like in Denmark, Norway and Sweden?

We have measured 158 painters in Denmark, 122 in Norway and 160 in Sweden — the same six signals, three markets.

Market Companies surveyed Median GEO-score Missing llms.txt
Denmark 158 85 94 %
Norway 122 85 93 %
Sweden 160 85 78 %
FAQ

Frequently Asked Questions

The questions painters most frequently asks us about AI search.

€39 a month for the cheapest option. Most people choose a package that includes content, so they can be seen.

Homeowners search for painters on AI before they ring. If you’re visible, you’ve got a head start.

Not at all. We provide the content. You post on LinkedIn. 10 minutes a week. Anyone can do that.

60 seconds for your GEO-test. A couple of weeks later, you’ll start to see results.

Yes. Free GEO-test. 14-day trial. No credit card required. Cancel whenever you like.

Prices for painters

The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.

View the three plans →

Can AI actually read your website?

AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.

Run the AI Readability Check →

Help ChatGPT find you

It takes 60 seconds — no login and no payment card required. You get your own score set against the median of 85 for painters.

Run the free AI Visibility Checker →

Last updated: 08. September 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.

Get the Nordic AI visibility figures before they become common knowledge

One letter a week: what we’ve measured at Nordic companies, what changed in ChatGPT, Perplexity and Google AI Overviews, and what you can do about it. No reposting of other people’s blog posts.

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