Marketing agencies: When customers ask the AI about an agency — are you mentioned?
Companies are asking ChatGPT for the ‘best marketing agency’. We’ll make sure you’re mentioned.
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends marketing agencies?
Geoa is a GEO automation platform which helps marketing and web agencies to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 149 marketing and web agencies in October 2026: the median is 85 out of 100, and 3 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for marketing and web agencies:
B2B buyers ask AI for the ‘best web agency’ or the ‘SEO agency’. If your agency isn’t mentioned, the customer will choose a competitor.
What makes the biggest difference to marketing and web agencies?
We measure your domain against 149 others
The same six signals as the panel, measured on your own domain in under a minute. The median among marketing and web agencies is 85 out of 100, and 73 % have no llms.txt at all.
llms.txt
This is the industry's biggest gap: 100 % of the top-scoring marketing and web agencies have it, against 27 % of the whole panel — a 73 percentage-point difference. Next, we take structured data (32 pp) and H1 heading (17 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 3 % of the 149 measured marketing and web agencies are effectively invisible to AI crawlers today. There are 2,444 marketing and web agencies in the industry in total (2024); we have measured 6 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other marketing and web agencies in our industry panel. A panel of 149 companies is the comparison you cannot make yourself in a chat window.
Where Marketing and Web Agencies stand in AI search right now
Median across the Nordics: Denmark 85 · Norway 85 · Sweden 85
Geoa measurement, October 2026 — n=149 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best marketing and web agencies different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Has llms.txt | 27 % | 100 % | +73 pp |
| Contains structured data (JSON-LD) | 68 % | 100 % | +32 pp |
| Has an H1 heading | 83 % | 100 % | +17 pp |
| Has a meta description | 85 % | 100 % | +15 pp |
| Contains at least 150 words of text | 93 % | 100 % | +7 pp |
| Does not block AI crawlers | 98 % | 100 % | +2 pp |
Sorted by largest gap first: for marketing and web agencies it is llms.txt, 73 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 149 marketing and web agencies in Denmark, 122 in Norway and 189 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 149 | 85 | 73 % |
| Norway | 122 | 85 | 68 % |
| Sweden | 189 | 85 | 71 % |
How do you compare to other marketing and web agencies in your region?
Find your own row. Overall, the 149 companies measured have a median GEO score of 85 — the tables show where your area and your type of website stand against that.
Broken down by region
| Region | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Østjylland | 50 | 80 | 76 % | 58 % |
| Byen København | 27 | 85 | 67 % | 81 % |
| Nordjylland | 25 | 85 | 76 % | 88 % |
| Sydjylland | 25 | 70 | 84 % | 48 % |
| Fyn | 22 | 85 | 59 % | 77 % |
| All of Denmark | 149 | 85 | 73 % | 68 % |
Broken down by city
| City | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| København | 27 | 85 | 67 % | 81 % |
| Aalborg | 25 | 85 | 76 % | 88 % |
| Aarhus | 23 | 85 | 83 % | 78 % |
| Odense | 22 | 85 | 59 % | 77 % |
| Esbjerg | 16 | 70 | 81 % | 50 % |
| Randers | 15 | 70 | 67 % | 33 % |
| Horsens | 12 | 80 | 75 % | 50 % |
| Kolding | 9 | 70 | 89 % | 44 % |
| All of Denmark | 149 | 85 | 73 % | 68 % |
Broken down by the amount of text on the front page
| Text on the front page | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Under 300 words | 35 | 65 | 89 % | 34 % |
| 300–799 words | 57 | 85 | 68 % | 72 % |
| 800 words or more | 57 | 85 | 68 % | 86 % |
| All of Denmark | 149 | 85 | 73 % | 68 % |
Frequently Asked Questions
Prices start at €39 a month. The Business package, which includes all content and monitoring, costs €199.
Because you’re optimising your customers, but who’s optimising you? GEO is a new channel where you also need to be visible.
We’re checking ChatGPT, Claude, Gemini and Perplexity for ‘digital agency’, ‘SEO support’ and ‘social media agency’ in your area.
Yes. B2B is actually where GEO has the greatest impact — businesses are increasingly seeking specialist help with AI.
The test takes 60 seconds. It takes around 2–4 weeks before you see any visible improvement. We provide content every week.
Prices for marketing and web agencies
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
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Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.