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AI optimisation for dentists

Dentists: Your local dental practice is already listed under ChatGPT. What about you?

Patients ask ChatGPT, ‘Where’s the best dentist in town?’ — does your clinic appear in the answer?

Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else

European software with support in English Try it free for 14 days — cancel at any time Fully GDPR-compliant and hosted in the EU
The short answer

Which tool determines whether ChatGPT recommends dentists?

Geoa is a GEO automation platform which helps dentists to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 151 dentists in October 2026: the median is 85 out of 100, and 1 % are effectively invisible to AI crawlers.

⚠️

Why the traditional SEO is no longer enough for dentists:

In our July 2026 scan, 94% of 161 Danish dental clinics were missing llms.txt — the key technical AI signal. Your patients ask ChatGPT — is your clinic readable to it?

What makes the biggest difference to dentists?

The order is not an estimate. It comes from our measurement of 151 dentists, where the median is 85 out of 100.
// 01 STEP 1

We measure your domain against 151 others

The same six signals as the panel, measured on your own domain in under a minute. The median among dentists is 85 out of 100, and 89 % have no llms.txt at all.

// 02 STEP 2

structured data

This is the industry's biggest gap: 100 % of the top-scoring dentists have it, against 66 % of the whole panel — a 34 percentage-point difference. Next, we take llms.txt (32 pp) and meta description (23 pp).

// 03 STEP 3

Corrections, content and a new measurement

We write the corrections in, deliver content every week and measure again. 1 % of the 151 measured dentists are effectively invisible to AI crawlers today. There are 2,155 dentists in the industry in total (2024); we have measured 7 % of them.

Do-it-yourself vs. Geoa

You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other dentists in our industry panel. A panel of 151 companies is the comparison you cannot make yourself in a chat window.

FROM THE FOUNDER OF GEOA
"Dentists are losing patients because ChatGPT doesn’t mention them. I’d like to help put a stop to that — so that high-quality dental practices can also be found online."
MN

Martin Nymann

Founder, Geoa

Where Dentists stand in AI search right now

85
Median GEO score in the industry
89%
lack an llms.txt file
1%
effectively invisible to AI crawlers

Median across the Nordics: Denmark 85 · Norway 85 · Sweden 85

Geoa measurement, October 2026 — n=151 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.

What makes the best dentists different?

The top 20 % in our measurement, against the rest of the industry.

Signal Everyone in the industry Top 20 per cent Difference
Contains structured data (JSON-LD) 66 % 100 % +34 pp
Has llms.txt 11 % 43 % +32 pp
Has a meta description 77 % 100 % +23 pp
Contains at least 150 words of text 89 % 100 % +11 pp
Has an H1 heading 84 % 93 % +9 pp
Does not block AI crawlers 100 % 100 % 0 pp

Sorted by largest gap first: for dentists it is structured data, 34 percentage points between the industry's best and the rest.

What is the situation like in Denmark, Norway and Sweden?

We have measured 151 dentists in Denmark, 135 in Norway and 152 in Sweden — the same six signals, three markets.

Market Companies surveyed Median GEO-score Missing llms.txt
Denmark 151 85 89 %
Norway 135 85 82 %
Sweden 152 85 84 %

How do you compare to other dentists in your region?

Find your own row. Overall, the 151 companies measured have a median GEO score of 85 — the tables show where your area and your type of website stand against that.

Broken down by region

Region Companies surveyed Median GEO-score Missing llms.txt Has structured data
Østjylland 52 85 90 % 65 %
Sydjylland 27 70 89 % 48 %
Byen København 24 85 79 % 83 %
Fyn 16 75 88 % 62 %
Østsjælland 12 80 92 % 75 %
Nordjylland 10 85 90 % 70 %
Vestjylland 10 85 100 % 70 %
All of Denmark 151 85 89 % 66 %

Broken down by city

City Companies surveyed Median GEO-score Missing llms.txt Has structured data
København 24 85 79 % 83 %
Odense 16 75 88 % 62 %
Aarhus 15 75 100 % 67 %
Silkeborg 14 70 86 % 43 %
Randers 12 85 92 % 83 %
Roskilde 12 80 92 % 75 %
Esbjerg 11 75 91 % 55 %
Horsens 11 85 82 % 73 %
Aalborg 10 85 90 % 70 %
Herning 10 85 100 % 70 %
Vejle 9 65 89 % 33 %
All of Denmark 151 85 89 % 66 %

The table shows 144 of the 151 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.

Broken down by the amount of text on the front page

Text on the front page Companies surveyed Median GEO-score Missing llms.txt Has structured data
Under 300 words 35 65 80 % 43 %
300–799 words 58 75 97 % 55 %
800 words or more 58 85 86 % 91 %
All of Denmark 151 85 89 % 66 %
See where your website stands — free →
FAQ

Frequently Asked Questions

The questions dentists most frequently asks us about AI search.

€39 a month for the Starter plan — with 5 AI articles a month. Most clinics opt for the Pro plan at €99 — which provides 20 AI articles a month, ready to use.

Patients search for ChatGPT, asking for the ‘best dentist’ or a ‘dentist with good reviews’. If you don’t appear in the results, they’ll choose someone else.

No. We write about dental care and treatments — ready for LinkedIn. It takes 10 minutes a week.

Yes. ‘Dentist in Leeds’ and ‘Dentist in London’ are two different searches. We’ll target your town.

GEO-test in 60 seconds. Free for 14 days. Most people see improvements within 2–4 weeks.

Prices for dentists

The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.

View the three plans →

Can AI actually read your website?

AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.

Run the AI Readability Check →

Can ChatGPT find you when customers ask for dentists?

In 60 seconds the test shows whether ChatGPT can read your website and what to fix first. Free, no login.

Check my website for free →

Want it fixed for you: from €39/month, 14 days free, no payment card.

Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.

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