Carpenters: When homeowners ask the AI — does your company come up?
Homeowners ask AI for the ‘best carpenter nearby’. Nine out of ten carpenters are invisible.
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends carpenters?
Geoa is a GEO automation platform which helps carpenters & joiners to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 164 carpenters & joiners in July 2026: the median is 85 out of 100, and 1 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for carpenters & joiners:
Carpenters are paying a high price for Google adverts. AI searches are a completely open market — but virtually no carpenters are visible there.
What makes the biggest difference to carpenters & joiners?
We measure your domain against 164 others
The same six signals as the panel, measured on your own domain in under a minute. The median among carpenters & joiners is 85 out of 100, and 89 % have no llms.txt at all.
llms.txt
This is the industry's biggest gap: 48 % of the top-scoring carpenters & joiners have it, against 11 % of the whole panel — a 37 percentage-point difference. Next, we take structured data (24 pp) and meta description (16 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 1 % of the 164 measured carpenters & joiners are effectively invisible to AI crawlers today. There are 9,711 carpenters & joiners in the industry in total (2024); we have measured 2 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other carpenters & joiners in our industry panel. A panel of 164 companies is the comparison you cannot make yourself in a chat window.
Where Carpenters & Joiners stand in AI search right now
Median across the Nordics: Denmark 85 · Norway 80 · Sweden 85
Geoa measurement, July 2026 — n=164 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best carpenters & joiners different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Has llms.txt | 11 % | 48 % | +37 pp |
| Contains structured data (JSON-LD) | 76 % | 100 % | +24 pp |
| Has a meta description | 84 % | 100 % | +16 pp |
| Has an H1 heading | 89 % | 97 % | +8 pp |
| Contains at least 150 words of text | 97 % | 100 % | +3 pp |
| Does not block AI crawlers | 99 % | 100 % | +1 pp |
Sorted by largest gap first: for carpenters & joiners it is llms.txt, 37 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 164 carpenters & joiners in Denmark, 133 in Norway and 166 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 164 | 85 | 89 % |
| Norway | 133 | 80 | 92 % |
| Sweden | 166 | 85 | 83 % |
Frequently Asked Questions
From €39 a month. Most carpenters opt for a package with weekly content so they don’t have to come up with ideas themselves.
Homeowners no longer use Google — they ask AI. If your company is mentioned, you’ll be in the running.
No. Your customers use AI to find tradespeople. You just need to be visible when they’re searching.
10 minutes. You’ll receive content every week and can post on LinkedIn whenever it suits you.
Yes. Free GEO-test. 14 days with no obligation and no credit card required.
Prices for carpenters & joiners
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.
Help ChatGPT find you
It takes 60 seconds — no login and no payment card required. You get your own score set against the median of 85 for carpenters & joiners.
Run the free AI Visibility Checker →Last updated: 14. September 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.