Plumbers: When someone searches for ‘emergency plumbing’ on AI — are you the one who pops up?
People are searching for ‘emergency plumbing’ directly in ChatGPT rather than Google. We’ll make sure your name appears in the result.
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends plumbers?
Geoa is a GEO automation platform which helps plumbers to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 186 plumbers in July 2026: the median is 85 out of 100, and 3 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for plumbers:
A customer has a burst pipe and calls ChatGPT ‘Emergency Plumbing’. If you’re not mentioned, they’ll call someone else. It happens every day.
What makes the biggest difference to plumbers?
We measure your domain against 186 others
The same six signals as the panel, measured on your own domain in under a minute. The median among plumbers is 85 out of 100, and 91 % have no llms.txt at all.
llms.txt
This is the industry's biggest gap: 38 % of the top-scoring plumbers have it, against 9 % of the whole panel — a 29 percentage-point difference. Next, we take structured data (28 pp) and H1 heading (14 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 3 % of the 186 measured plumbers are effectively invisible to AI crawlers today. There are 2,793 plumbers in the industry in total (2024); we have measured 7 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other plumbers in our industry panel. A panel of 186 companies is the comparison you cannot make yourself in a chat window.
Where Plumbers stand in AI search right now
Median across the Nordics: Denmark 85 · Norway 80 · Sweden 85
Geoa measurement, July 2026 — n=186 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best plumbers different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Has llms.txt | 9 % | 38 % | +29 pp |
| Contains structured data (JSON-LD) | 72 % | 100 % | +28 pp |
| Has an H1 heading | 86 % | 100 % | +14 pp |
| Has a meta description | 83 % | 92 % | +9 pp |
| Contains at least 150 words of text | 96 % | 100 % | +4 pp |
| Does not block AI crawlers | 97 % | 100 % | +3 pp |
Sorted by largest gap first: for plumbers it is llms.txt, 29 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 186 plumbers in Denmark, 112 in Norway and 122 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 186 | 85 | 91 % |
| Norway | 112 | 80 | 89 % |
| Sweden | 122 | 85 | 80 % |
Frequently Asked Questions
€39 a month for the Starter plan — with 5 AI articles a month. The Pro plan, at €99, gives you 20 AI articles a month — this is the one most plumbers choose.
That’s the whole point. We create the content. You spend 10 minutes a week posting it on LinkedIn. The rest runs automatically.
More and more people are searching for ‘best plumbers nearby’ or ‘emergency plumbers’ directly on ChatGPT. If your business isn’t listed, the customer will go to a competitor.
Yes. We optimise specifically for your location. ‘Plumbing’ yields different results to ‘Plumbing’. Local visibility is our speciality.
The first GEO-test takes 60 seconds. Visible improvements in AI responses typically occur within 2–4 weeks with weekly content delivery.
Prices for plumbers
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.
Help ChatGPT find you
It takes 60 seconds — no login and no payment card required. You get your own score set against the median of 85 for plumbers.
Run the free AI Visibility Checker →Last updated: 13. September 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.