How does your SMV fit into ChatGPT? — GEO strategy for Danish companies

Get your SMV featured on ChatGPT and Perplexity. Learn about the GEO strategy that took Relark.dk from a GEO Score of 49.9 to measurable AI visibility — with just 10 minutes’ work a week.

Your SMV is indexed on ChatGPT by combining technical GEO (llms.txt, schema markup, AI crawler access), citable content with a BLUF structure and fact density, as well as ongoing measurement of your citation rate. It’s not magic — it’s a process, and it can be managed in around 10 minutes a week with the right platform.

Why has ChatGPT visibility suddenly become important?

More and more Danish customers are starting their search on ChatGPT, Perplexity or Gemini rather than Google. If they ask “who is the best accountant?”, there’s only room for 2–3 recommendations in the results. If you’re not one of them, the customer will go to a competitor — without you ever knowing the search took place.

Case study: Relark.dk — from a GEO Score of 49.9 to measurable AI visibility

When Relark.dk started with Geoa, their GEO Score stood at 49.9 out of 100. The analysis revealed three main issues: no llms.txt, inadequate schema markup and content that did not answer the questions customers actually ask the AI.

1. Week 1: Technical foundations. Auto Fix generated llms.txt, corrected robots.txt for AI crawlers (GPTBot, PerplexityBot, ClaudeBot) and added LocalBusiness + FAQPage schema.
2. Weeks 2–4: Citable content. Weekly articles with a ‘definition-first’ structure, tailored to the prompts customers use.
3. Ongoing: Measurement. Weekly GEO Score and citation tracking across ChatGPT, Perplexity and Gemini.

Time required by the company itself: approximately 10 minutes per week to approve and publish the content.

The GEO strategy in 5 steps

1. Measure your current visibility — take a free GEO-test and get your score in 60 seconds
2. Fix the technical aspects — llms.txt, robots.txt, schema markup (can be automated)
3. Answer customers’ actual questions — one page per question, with the answer first
4. Build authority — external mentions, trade associations, Google Business Profile
5. Measure and adjust weekly — AI models update continuously; fresh content wins

How quickly does it work?

Technical GEO typically takes effect within 2–4 weeks. The impact of content builds up over 1–3 months. This is faster than traditional SEO (3–6 months), because AI search engines crawl and evaluate content on an ongoing basis.