What is GEO (Generative Engine Optimisation)?

GEO stands for Generative Engine Optimisation and is about optimising your business’s visibility in AI-powered search engines such as ChatGPT, Claude, Gemini, Microsoft Copilot and Perplexity. By 2026, more and more people will be using AI to find local services, and businesses that do not appear in AI results will lose customers to competitors that do.

How much does the Geoa cost?

Geoa Starter costs 299 kr/month (AI visibility monitoring only). Pro costs 799 kr/month and includes content generation, Auto Fix and competitor analysis. The Business plan costs 1,499 DKK per month and includes GSC, Local, Team and API. All plans come with a 14-day free trial — cancel at any time.

What is the difference between SEO and GEO?

SEO optimises for Google’s search results — ranking, backlinks, domain authority. GEO optimises for AI-generated answers — citation rate, share of voice, factual accuracy and structured data. They are complementary, but different. By 2026, 68% of Google searches will end without a click through to a website (SparkToro/Similarweb, June 2026, US figures), and there are far fewer slots in AI responses than on a results page.

Geoa is built for busy owners of smaller businesses — accountants, plumbers, solicitors, dentists, psychologists, estate agents, electricians, carpenters, painters, hairdressers, restaurants and 20+ more sectors. No technical skills needed — we deliver content ready to copy and paste.

How long does it take to see results?

The technical fixes (robots.txt, schema, llms.txt) take effect immediately and can be measured in your GEO Score from the next scan. How quickly this leads to more mentions in AI responses depends on your industry and the level of competition — we do not publish an average increase until we have measured it over a period of time we can stand by.

Which AI platforms do you monitor?

We measure your visibility across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Each platform has its own score, so you can see exactly where you’re visible and where there’s room for improvement.

Do I have to write the content myself?

No. Geoa generates industry-specific blog posts and LinkedIn social media posts that you can copy and post straight away. It takes less than 10 minutes a week. We also handle optimisation for AI searches automatically.

Is there a free trial period?

Yes, all packages come with a 14-day free trial. No commitment — cancel at any time. You can get started with a free 60-second GEO-test to see your business’s current AI visibility.

Will Geoa work for my sector?

Geoa covers more than 30 sectors, including accountants, plumbers, solicitors, IT consultants, dentists, psychologists, estate agents, physiotherapists, electricians, architects, car repair shops, carpenters, painters, hairdressers, restaurants, online shops and many more. Each sector has bespoke content and keywords.

Can I track my own progress?

Yes, you’ll be given a personalised dashboard where you can track the progress of your GEO-score week by week, including a trend graph, platform-specific scores, citation rate, and specific recommendations for improvement.

← Blog GEO ChatGPT Fan-out SMV Strategi

Hvorfor nævner ChatGPT kun 2-4 brands? Og hvordan du bliver en af dem

2026-07-28 · Martin Nymann · 7 min reading

ChatGPT nævner kun 2-4 brands, når kunder spørger efter lokale anbefalinger. Det skyldes fan-out — AI'ens skjulte søgestrategi. Her er hvordan din SMV kommer med i svaret.

GEO-strategi for danske SMV'er

At blive synlig i AI-søgninger kræver en anden tilgang end traditionel SEO. Her er kernestrategien:

Mål din nuværende synlighed — Du kan ikke forbedre hvad du ikke måler
Fokuser på de prompts der giver leads — Ikke alle søgninger er lige værdifulde
Ugentligt content — AI citerer friskt indhold oftere
Teknisk fundament — llms.txt, schema markup, robots.txt

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Hvorfor nævner ChatGPT kun 2-4 brands? Og hvordan du bliver en af dem

GEO-strategi for danske SMV'er

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