Auditors: Your competitor is mentioned in ChatGPT. What about you?
9 in 10 accountancy firms lack an llms.txt file — the file AI models read first (our own measurement, July 2026). We'll fix that — 10 minutes a week.
Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else
Which tool determines whether ChatGPT recommends auditors?
Geoa is a GEO automation platform which helps auditors to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 129 auditors in October 2026: the median is 80 out of 100, and 4 % are effectively invisible to AI crawlers.
Why the traditional SEO is no longer enough for auditors:
A business owner asks ChatGPT, ‘Which accountant should I choose?’, and is given three names. Yours isn’t among them. This happens every day.
What makes the biggest difference to auditors?
We measure your domain against 129 others
The same six signals as the panel, measured on your own domain in under a minute. The median among auditors is 80 out of 100, and 86 % have no llms.txt at all.
llms.txt
This is the industry's biggest gap: 62 % of the top-scoring auditors have it, against 14 % of the whole panel — a 48 percentage-point difference. Next, we take structured data (40 pp) and meta description (28 pp).
Corrections, content and a new measurement
We write the corrections in, deliver content every week and measure again. 4 % of the 129 measured auditors are effectively invisible to AI crawlers today. There are 4,677 auditors in the industry in total (2024); we have measured 3 % of them.
Do-it-yourself vs. Geoa
You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other auditors in our industry panel. A panel of 129 companies is the comparison you cannot make yourself in a chat window.
Where Auditors stand in AI search right now
Median across the Nordics: Denmark 80 · Norway 85 · Sweden 85
Geoa measurement, October 2026 — n=129 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.
What makes the best auditors different?
The top 20 % in our measurement, against the rest of the industry.
| Signal | Everyone in the industry | Top 20 per cent | Difference |
|---|---|---|---|
| Has llms.txt | 14 % | 62 % | +48 pp |
| Contains structured data (JSON-LD) | 60 % | 100 % | +40 pp |
| Has a meta description | 72 % | 100 % | +28 pp |
| Has an H1 heading | 80 % | 100 % | +20 pp |
| Does not block AI crawlers | 95 % | 100 % | +5 pp |
| Contains at least 150 words of text | 95 % | 100 % | +5 pp |
Sorted by largest gap first: for auditors it is llms.txt, 48 percentage points between the industry's best and the rest.
What is the situation like in Denmark, Norway and Sweden?
We have measured 129 auditors in Denmark, 118 in Norway and 125 in Sweden — the same six signals, three markets.
| Market | Companies surveyed | Median GEO-score | Missing llms.txt |
|---|---|---|---|
| Denmark | 129 | 80 | 86 % |
| Norway | 118 | 85 | 76 % |
| Sweden | 125 | 85 | 82 % |
How do you compare to other auditors in your region?
Find your own row. Overall, the 129 companies measured have a median GEO score of 80 — the tables show where your area and your type of website stand against that.
Broken down by region
| Region | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Østjylland | 39 | 85 | 82 % | 59 % |
| Sydjylland | 23 | 70 | 87 % | 52 % |
| Byen København | 21 | 85 | 86 % | 71 % |
| Vestjylland | 16 | 85 | 81 % | 56 % |
| Fyn | 13 | 70 | 100 % | 46 % |
| Nordjylland | 9 | 85 | 89 % | 78 % |
| Østsjælland | 8 | 85 | 88 % | 75 % |
| All of Denmark | 129 | 80 | 86 % | 60 % |
Broken down by city
| City | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| København | 21 | 85 | 86 % | 71 % |
| Herning | 16 | 85 | 81 % | 56 % |
| Aarhus | 13 | 85 | 85 % | 62 % |
| Odense | 13 | 70 | 100 % | 46 % |
| Horsens | 12 | 85 | 75 % | 58 % |
| Randers | 10 | 85 | 100 % | 50 % |
| Aalborg | 9 | 85 | 89 % | 78 % |
| Esbjerg | 8 | 75 | 88 % | 50 % |
| Roskilde | 8 | 85 | 88 % | 75 % |
| Vejle | 8 | 75 | 88 % | 50 % |
| All of Denmark | 129 | 80 | 86 % | 60 % |
The table shows 118 of the 129 surveyed. Groups with fewer than 8 companies have been omitted, as an average based on such a small number is not meaningful.
Broken down by the amount of text on the front page
| Text on the front page | Companies surveyed | Median GEO-score | Missing llms.txt | Has structured data |
|---|---|---|---|---|
| Under 300 words | 27 | 70 | 100 % | 41 % |
| 300–799 words | 60 | 75 | 92 % | 55 % |
| 800 words or more | 42 | 85 | 69 % | 81 % |
| All of Denmark | 129 | 80 | 86 % | 60 % |
Frequently Asked Questions
You can get started for €39 a month — including one AI-generated article a month. Most accountants opt for the Pro plan at €99, which provides 10 AI-generated articles a month, ready for your approval.
The GEO test takes a minute. Afterwards, it usually takes 2–4 weeks before you see any results. We provide new content every week — you don’t need to wait to come up with something yourself.
Not at all. We write it all — blog posts and LinkedIn entries — you just copy and paste. 10 minutes a week is more than enough.
Not at all. ‘Accountant’ in one town and ‘accountant’ in another are two different searches. We measure your rankings in your own town — not nationwide — and suggest town pages and Google profile fixes from that.
We’re running 10+ searches for ChatGPT, Claude, Gemini and Perplexity. Counting how often you turn up. That’s your GEO-score.
Prices for auditors
The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.
View the three plans →Can AI actually read your website?
AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.
Can ChatGPT find you when customers ask for auditors?
In 60 seconds the test shows whether ChatGPT can read your website and what to fix first. Free, no login.
Check my website for free →Want it fixed for you: from €39/month, 14 days free, no payment card.
Last updated: 09. October 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.