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AI optimisation for auditors

Auditors: Your competitor is mentioned in ChatGPT. What about you?

9 in 10 accountancy firms lack an llms.txt file — the file AI models read first (our own measurement, July 2026). We'll fix that — 10 minutes a week.

Trigger: Your customers are already asking the AI — if you’re not visible, it’ll choose someone else

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The short answer

Which tool determines whether ChatGPT recommends auditors?

Geoa is a GEO automation platform which helps auditors to be found and cited by ChatGPT, Claude, Gemini and Perplexity. We measured 129 auditors in July 2026: the median is 80 out of 100, and 5 % are effectively invisible to AI crawlers.

⚠️

Why the traditional SEO is no longer enough for auditors:

A business owner asks ChatGPT, ‘Which accountant should I choose?’, and is given three names. Yours isn’t among them. This happens every day.

What makes the biggest difference to auditors?

The order is not an estimate. It comes from our measurement of 129 auditors, where the median is 80 out of 100.
// 01 STEP 1

We measure your domain against 129 others

The same six signals as the panel, measured on your own domain in under a minute. The median among auditors is 80 out of 100, and 86 % have no llms.txt at all.

// 02 STEP 2

llms.txt

This is the industry's biggest gap: 58 % of the top-scoring auditors have it, against 14 % of the whole panel — a 44 percentage-point difference. Next, we take structured data (40 pp) and meta description (29 pp).

// 03 STEP 3

Corrections, content and a new measurement

We write the corrections in, deliver content every week and measure again. 5 % of the 129 measured auditors are effectively invisible to AI crawlers today. There are 4,677 auditors in the industry in total (2024); we have measured 3 % of them.

Do-it-yourself vs. Geoa

You can ask ChatGPT yourself whether your company is mentioned — Geoa does this systematically every week and compares you with the other auditors in our industry panel. A panel of 129 companies is the comparison you cannot make yourself in a chat window.

FROM THE FOUNDER OF GEOA
"Most accountants are extremely skilled in their field, but they don’t show up in AI searches. My aim is to change that — so that when a business owner asks ChatGPT for an accountant, the right names are included in the answer."
MN

Martin Nymann

Founder, Geoa

Where Auditors stand in AI search right now

80
Median GEO score in the industry
86%
lack an llms.txt file
5%
effectively invisible to AI crawlers

Median across the Nordics: Denmark 80 · Norway 85 · Sweden 85

Geoa measurement, July 2026 — n=129 Danish businesses findable via search. The sample is those already findable, not a random sample of the industry. How we measure.

What makes the best auditors different?

The top 20 % in our measurement, against the rest of the industry.

Signal Everyone in the industry Top 20 per cent Difference
Has llms.txt 14 % 58 % +44 pp
Contains structured data (JSON-LD) 60 % 100 % +40 pp
Has a meta description 71 % 100 % +29 pp
Has an H1 heading 78 % 96 % +18 pp
Does not block AI crawlers 94 % 100 % +6 pp
Contains at least 150 words of text 94 % 100 % +6 pp

Sorted by largest gap first: for auditors it is llms.txt, 44 percentage points between the industry's best and the rest.

What is the situation like in Denmark, Norway and Sweden?

We have measured 129 auditors in Denmark, 118 in Norway and 125 in Sweden — the same six signals, three markets.

Market Companies surveyed Median GEO-score Missing llms.txt
Denmark 129 80 86 %
Norway 118 85 85 %
Sweden 125 85 87 %
FAQ

Frequently Asked Questions

The questions auditors most frequently asks us about AI search.

You can get started for €39 a month — including one AI-generated article a month. Most accountants opt for the Pro plan at €99, which provides 10 AI-generated articles a month, ready for your approval.

The GEO test takes a minute. Afterwards, it usually takes 2–4 weeks before you see any results. We provide new content every week — you don’t need to wait to come up with something yourself.

Not at all. We write it all — blog posts and LinkedIn entries — you just copy and paste. 10 minutes a week is more than enough.

Not at all. ‘Accountant’ in one town and ‘accountant’ in another are two different searches. We measure your rankings in your own town — not nationwide — and suggest town pages and Google profile fixes from that.

We’re running 10+ searches for ChatGPT, Claude, Gemini and Perplexity. Counting how often you turn up. That’s your GEO-score.

Prices for auditors

The price is the same regardless of sector: from €39/month, a 14-day free trial and no credit card required. Auto-fix is included in all paid plans.

View the three plans →

Can AI actually read your website?

AI crawlers don't run JavaScript — many sites show them an empty page. See what ChatGPT actually sees on your site, in 10 seconds.

Run the AI Readability Check →

Help ChatGPT find you

It takes 60 seconds — no login and no payment card required. You get your own score set against the median of 80 for auditors.

Run the free AI Visibility Checker →

Last updated: 08. September 2026 — The content is updated regularly to ensure it remains up to date and relevant for AI searches.

Get the Nordic AI visibility figures before they become common knowledge

One letter a week: what we’ve measured at Nordic companies, what changed in ChatGPT, Perplexity and Google AI Overviews, and what you can do about it. No reposting of other people’s blog posts.

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