Semrush or Geoa?
Choose Semrush if you have a marketing manager who needs to use the full SEO toolbox in English. Choose Geoa if you don’t have an SEO department and want the work done for you — from €39 per month.
Semrush is the world’s best-known SEO suite — now with AI search included in all plans. Geoa is the Nordic alternative: Danish, Norwegian and Swedish, with articles included and corrections carried out. From €39/month compared to $139.95.
Let’s call a spade a spade: Semrush is the biggest name in search optimisation bar none — now owned by Adobe — and they’ve taken AI search very seriously. AI visibility metrics are included in all their plans, and in terms of scope, data volume and integrations, they beat us hands down. We’re not even in the same league, and this page doesn’t pretend otherwise.
The question is a different one: what does a Nordic SME get for its money? Semrush is an English-language toolkit priced in US dollars, designed for people who work professionally in search. Geoa is a single product available in Danish, Norwegian and Swedish that measures your AI visibility, optimises your website and writes articles — without you having to learn how to use a whole suite of tools.
| Feature | Geoa | Semrush |
|---|---|---|
| What the product is | GEO to Nordic SMEs — measurements, corrections and articles | The world’s most famous SEO suite, now with AI search |
| Cheapest plan | €39/month | $139.95 per month (the SEO plan) |
| Currency | Danish kroner (and NOK/SEK/EUR) | US dollars only, according to their own FAQ |
| AI engines | 5 included — including Claude | ChatGPT, Google AI, Gemini and Perplexity — Claude is not on the list |
| Language | Danish, Norwegian, Swedish and English | 14 languages, including Swedish — not Danish or Norwegian |
| Contents | AI articles included in all paid plans (5–50 per month), in Danish | Content Toolkit is a separate purchase costing $60 per month |
| Technical auto-fix | llms.txt, robots.txt and the schema are listed on your site | Audits and recommendations — you make the corrections yourself |
| Company | Danish CVR, EU | Semrush Holdings — part of Adobe, USA |
Choose Semrush if…
You have a marketing manager or an agency; you need keyword research, backlink data, ad analysis and reporting all in one system; and you’re happy working in English with prices in dollars.
Choose Geoa if…
You are a Nordic SME without a SEO division: you want the measurements, corrections and articles carried out — in your own language, benchmarked against your own sector using register data, at a price in kroner.
Geoa
From €39/month
- Danish, Norwegian and Swedish — products, articles and support; Semrush offers neither Danish nor Norwegian
- AI articles included in all paid plans (5–50 per month) — at Semrush, the Content Toolkit is a separate purchase
- Auto Fix carries out the corrections on your site — SEMrush tells you what you need to correct yourself
- All 5 AI surfaces, including Claude — Semrush’s AI ranking does not mention Claude
- Industry benchmark based on CVR data and a review of Nordic sources such as Krak
- Prices in Danish kroner — Semrush charges only in US dollars
Semrush
$139,95–549/md (USD)
- $139.95–549 per month — all prices in US dollars
- The AI measurement covers the ChatGPT, Google AI, Gemini and Perplexity — but not the Claude
- Content Toolkit (AI articles) is a separate purchase costing $60 per month
- 14 languages, including Swedish — but neither Danish nor Norwegian
- Audits and recommendations — we haven’t found any auto-execution on your site
Feature parity is a lost battle — and it’s not the one we’re fighting
Semrush covers keyword research, backlinks, technical SEO, advertising, competitor analysis and much more, and its data set has been built up over decades. With Adobe behind it, it’s only going to get bigger. No Nordic tool can match it, and we’re not even trying.
Our approach is the opposite of theirs: instead of providing more tools for the expert, we offer a single product that carries out the work for the business itself, without the need for an expert. Geoa measures your visibility in AI-generated results, makes the corrections to your site and delivers the articles — you simply approve them. If you have a specialist who wants raw data and a toolbox, Semrush is the obvious choice. If you don’t, a toolbox is just another thing that nobody ever gets round to opening.
How much it costs in dollars
Semrush’s plans are called SEO ($139.95/month), Starter ($199), Pro+ ($299) and Advanced ($549) — monthly prices excluding annual discounts, and all amounts are in US dollars; their own FAQ states: “All prices are in US dollars”. AI search analytics are included in all plans, and a standalone AI Visibility toolkit is available for $99 per month per domain. If you want AI-generated articles, the Content Toolkit is a separate purchase at $60 per month.
Geoa costs 299, 799 or €199 per month in Danish kroner, and the articles are included in all paid plans. If you’re a professional SEO team, you get more data per krone with Semrush — we’re happy to admit that. If you’re a business looking to get the job done, at Semrush you pay for a toolbox that you operate yourself.
Language and the market: Swedish yes, Danish and Norwegian no
Semrush is available in 14 language versions, and Swedish is actually one of them — credit where credit is due. Danish and Norwegian are not available, and we have been unable to find any Danish support anywhere. The core of the product, the documentation and the reports are in English.
Geoa is Danish in its source and delivers the entire product in Danish, Norwegian, Swedish and English — including the generated articles. And the metrics don’t stand alone: you’re benchmarked against your own industry using CVR data, and the visibility check looks for you in the Nordic sources that Danish AI responses actually read — such as Krak. It’s not better technology than Semrush’s. It’s a market they haven’t built for.
The AI benchmark: four processors versus five
Semrush’s AI metrics cover ChatGPT, Google AI, Gemini and Perplexity — four named models, with daily tracking and up to 200 prompts per day on the Advanced plan. In terms of volume and frequency, it’s impressive.
There are two things you should know, however. Claude does not appear on their engine list — Geoa covers five AI engines, including Claude. And the analysis results in a report with recommendations: Semrush’s Site Audit tells you what needs fixing, but we haven’t found any auto-correction feature for your site in their public documentation. With a product of this scale, we make the following reservation: if we cannot find it, we do not claim that it does not exist. Geoa’s Auto Fix writes llms.txt, robots.txt and schema directly onto your site and catches it if a theme update rolls back the fix.
What Semrush does better than us
- The world’s best-known SEO suite — keyword research, backlinks, adverts and technical SEO, all in one product
- AI search analytics included in all plans, with daily tracking and up to 200 prompts per day
- Data sources, API, MCP and report integrations far beyond our
- Swedish language version — and 13 other languages
- Part of Adobe — resources and an ecosystem we cannot match
How we checked: Prices and plans are taken from semrush.com/prices on 17 August 2026 — the plan options “SEO + AI Search” ($139.95/$199/$299/$549 as a monthly price without an annual discount), “AI Visibility” ($99 per month per domain) and “Content” ($60 per month). “All prices are in US dollars” is stated in their own FAQ on the same day. The list of languages (14 languages, including Swedish — but not Danish or Norwegian) is taken from their own language selector, and “part of Adobe” appears in their own logo (“An Adobe Company”). If you spot an error, please email hello@geoa.app.
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