Best GEO tool 2026 — what they cost, and who they suit

Six tools that track whether ChatGPT mentions your business. From $29/mo if you only want to monitor, from €39/mo if the fixes should happen too.

See whether ChatGPT mentions your business — free test

The best GEO tool in 2026 depends on your needs: Geoa (from €39/month) is the best GEO tool for Nordic businesses, as it both measures AI visibility and automatically rectifies any issues. Profound (free trial, then Enterprise only at a custom price) is best suited to global enterprise brands, whilst Otterly AI (from $29/month ≈ 200 DKK) is the cheapest option for pure monitoring, and Peec AI is ideal for marketing teams. Below, we compare six GEO tools in terms of price, measurement, action and language.

What is a GEO tool?

A GEO tool (Generative Engine Optimisation tool) measures and improves how often your business is mentioned and cited in AI search engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Whereas a traditional SEOtool optimises your ranking in Google’s blue links, a GEO tool optimises your presence within the AI response itself — where an increasing proportion of the customer journey now begins. The research behind GEO (Aggarwal et al., KDD ’24) showed that strategic content changes can boost AI visibility by up to 40 per cent.

6 GEO tools compared

GEO tool	Price	Danish	Target audience	Action or just data?
Geoa	299–1,499 DKK/month	✓ Native	Nordic SMEs	Measurement + Auto Fix + content
Profound	Free trial (10 prompts, ChatGPT only) + Enterprise on request	—	Global enterprise brands	Metrics + AI agents for content
Peec AI	€85–425/month (~630–3,170 DKK)	—	Marketing teams (DACH)	Measurement only
Otterly AI	$29–489/month (~200–3,400 DKK)	—	Global SMEs	Measurement only
AthenaHQ	Free tier + $295/month (~2,200 DKK)	—	International teams	Metrics + recommendations
NordicPulse AI	0–14,990 NOK/month (offers a free plan)	—	Nordic enterprise	Primarily reports

How we assessed it

• Metrics: How many AI engines are covered, and how granular are the metrics?
• Action: Does the tool fix the issues itself (llms.txt, schema, robots.txt, content) — or do you just get a report?
• Language and market: Does the tool understand Danish searches, Danish content and the Danish market?
• Price vs. value: What does it cost to get started — and what does full functionality cost?

1. Geoa — the best GEO tool for Nordic businesses

Geoa is built for Nordic businesses: user interface and support in Danish, Swedish, Norwegian and English, EU-hosted data and a GEO Score measured across 15 dimensions covering ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews — all five included from the cheapest plan. The key difference between Geoa and pure measurement tools is action: Geoa maintains an ongoing queue of fixes with prioritised improvements, deploys technical fixes to your site via WordPress/Shopify integrations (Auto Fix) — you decide what goes live — and writes AI-optimised content.

• Price: Starts at 299 DKK/month, Pro 799 DKK/month, Business 1,499 DKK/month — free GEO scan without a licence
• Strengths: Measurement + automated action in one, Danish language and market, EU data
• Weaknesses: Nordic/European focus — not designed for global enterprise set-ups

2. Profound — the enterprise standard in the US

Profound is one of the most talked-about GEO tools internationally and is used by major US brands to monitor their visibility in AI responses. The measurement is in-depth, and its AI agents can write and publish content. But beyond a free trial (10 prompts, run once, ChatGPT only), Profound now sells only Enterprise plans at a custom price — and with no documented understanding of the Nordic languages, that makes Profound an enterprise choice, not an SME choice.

3. Peec AI — dashboards for marketing teams

Peec AI is popular with marketing teams in the DACH region and provides attractive dashboards showing brand visibility in AI responses. The entry-level price is €85/month (~630 DKK), and full functionality costs up to €425/month (~3,170 DKK); additional AI models cost €30–140/month on top of that — and the tool only measures. No Danish support, no action.

4. Otterly AI — cheapest option for pure monitoring

Otterly AI is the cheapest serious option if you simply want to monitor how often your brand appears in AI search results. It’s in English and lacks any fix or content features — you get the data; the rest is up to you.

5. AthenaHQ — the international challenger

AthenaHQ (free plan, then $295/month ≈ 2,200 DKK) combines AI visibility measurement with recommendations and is a sensible mid-range choice for English-speaking teams. Like the other international tools, it lacks Danish language understanding and automatic execution.

6. NordicPulse AI — Nordic enterprise reporting

NordicPulse AI is the major Nordic player, offering in-depth reports and brand tracking for enterprise brands. The price (free plan, up to 14,990 NOK/month) and complexity make it difficult to justify for smaller businesses — and you’ll still need to take action yourself. See also our guide to NordicPulse alternatives.

GEO tool vs. SEO tool — what’s the difference?

A SEO tool (Ahrefs, Semrush, SE Ranking) measures rankings, backlinks and keywords in classic Google searches. A GEO tool measures whether AI engines mention and cite you in their responses — and the two things do not go hand in hand: in the KDD ’24 research, the same optimisations had a significantly greater impact on lower-ranked pages than on the one that was already ranked No. 1. By 2026, most businesses will need both, but the GEO aspect is where a competitive edge can still be gained cost-effectively.

How to choose the right GEO tool

1. Danish company wanting both measurement AND improvement: Geoa — start with the free GEO-test
2. Global enterprise brand with a large budget: Profound or NordicPulse AI
3. Monitoring only, comfortable using English: Otterly AI (cheapest) or Peec AI (most attractive dashboards)
4. Classic SEO first, AI visibility as an extra: Morningscore (Danish, from $69/month) — keywords, backlinks and ChatGPT tracking in one tool

Frequently asked questions about GEO tools

What is the best GEO tool in 2026?

For Danish companies, Geoa is the best GEO tool because it combines metrics across five AI engines with automated actions in Danish. Global enterprise brands typically choose Profound; pure monitoring is available most cheaply from Otterly AI.

Which tools can measure my company’s visibility on ChatGPT?

Several tools now measure how often ChatGPT mentions your business — among them Geoa, Profound, Peec AI, Otterly AI and Morningscore. The difference lies in what happens afterwards, and in how many AI engines you get. Geoa measures five AI engines from the cheapest plan and corrects whatever is keeping you out of the answer, in Danish, Swedish, Norwegian and English, from €39 per month. If you just want to see where you stand, take the free test, no card required.

How much does a GEO tool cost?

Prices range from free (both AthenaHQ and NordicPulse offer a free plan) to around 200 DKK/month (Otterly AI) and up to 14,990 NOK/month for NordicPulse’s top plan. Most tools for SMEs cost between 299 and €99/month, which covers both monitoring and automatic optimisations with Geoa.

Is there a Danish GEO tool?

Yes, several. Geoa is built in Denmark with EU-hosted data, measures five AI engines and fixes your own site. Morningscore from Odense is an SEO tool with ChatGPT and AI Overviews tracking on top (from $69/month). Serpier from Aarhus builds mentions with external publishers (from €199/month).

What is the best AI visibility tool for small businesses?

It depends on whether you have the time to make the corrections yourself. If you don’t, Geoa is the best choice for a small business, because it makes the corrections to your site for you from €39/month, ensuring that the recommendations don’t end up gathering dust. If you just want to track performance, Otterly AI is the cheapest option, but you’ll then have to translate the figures into actual changes yourself.

How does my business become visible in ChatGPT?

ChatGPT mentions the businesses it can find and understand: your website must be accessible to OpenAI’s search bot, clearly state what you do and for whom, and answer directly the questions your customers ask. If you have the time, you can do this yourself using the list. If not, Geoa will make the corrections for you and then show you whether ChatGPT starts mentioning you.

How does my website get mentioned in AI search engines?

By making it easy for them to find, understand and cite you. ChatGPT, Perplexity and Google’s AI search results retrieve answers from pages they can read, and prefer short, precise answers to specific questions and clear facts about the business. Whether you do the work yourself or let Geoa do it depends on how much time you have: Geoa optimises your site and shows you in which AI answers you’re mentioned.

Can a GEO tool guarantee that ChatGPT will mention my business?

No — no one can guarantee a place in AI responses, and you should be sceptical of tools that promise this. A reputable GEO tool measures your current visibility, addresses the technical and content-related causes of invisibility, and documents progress over time.

See also: Top 5 GEO tools for SMEs (the Danish tool guide), all our 1:1 comparisons and GEO-Benchmark 2026.