Geoa vs Serpier — GEO for online shops or for everyone else?
Serpier is a Danish company that publishes content with over 200,000 publishers worldwide. Geoa analyses and optimises your own website — from 299 kr/month compared to their €199.
⚠️ Strong competition — Serpier is a serious player. Here’s why Geoa is still the better fit for a smaller European business.
Serpier is the competitor against whom our usual arguments hold the least water. They are just as Danish as we are: Serpier ApS, CVR 45208613, Søren Frichs Vej in Åbyhøj, founded in November 2024. A Danish company, Danish data, EU. And they don’t just measure visibility — their AI agent, Navi, writes and publishes content, just as we do.
They raised 1.4 million euros in June 2026 and, according to their own figures, achieved over 2.5 million euros in turnover and profit in their first financial year. That’s more than we have. So this page isn’t about who’s the biggest or the most Danish — it’s about two different products for two different budgets.
| Geoa | Serpier | |
|---|---|---|
| Cheapest paid plan | 299 kr/month | €199/month (~1,480 DKK) |
| Free plan | GEO Score without a subscription | Yes — but without AI visibility measurement |
| AI models at the lowest price | 5 measured on an ongoing basis | ChatGPT + 2 optional = 3 |
| What the product does | Measures and optimises your own website | Measures, records and distributes |
| Distribution to other media | No | Over 200,000 publishers, according to their own figures |
| User interface | Danish | English only |
| Company | Danish CVR, EU | Serpier ApS, Åbyhøj — CVR 45208613 |
Choose Serpier if…
You run an online shop on Shopify, WooCommerce or Magento; you have a monthly marketing budget in the thousands of kroner; and you want coverage and links on other media — not just updates on your own site.
Choose Geoa if…
You’ll want to know if AI mentions you, and have the technical side sorted out on your own website — for less than 300 kr a month, in Danish, without tying yourself to a distribution budget.
Geoa
From 299 kr/month
- From 299 kr/month to €199/month (~1,480 kr) — about one-fifth of the price
- 5 AI surfaces based on the cheapest option — Serpiers Starter offers three
- The free GEO Score actually measures AI visibility — their free plan does not
- Danish user interface — Serpier’s website and product are available in English only
- Industry benchmark based on CVR data — see how you compare within your own industry
- Designed for all small and medium-sized businesses, not just online shops
Serpier
€199–599/md (~1.480–4.460 kr)
- €199 per month on the cheapest paid plan — around five times the price of the Geoa Starter
- Only 3 AI models on the Starter plan (ChatGPT + 2 optional); 6 require the Growth plan at €599
- The free plan does not measure AI visibility — this must be purchased separately
- The user interface is in English only, even though the company is Danish
- Credit-based spending — what 500 credits are enough for is not specified
- API and MCP require Enterprise
Danish versus Danish — we’ve got nothing to gain here
On almost all our other comparison sites, the Danish language, a Danish company and EU data storage are selling points. This is not the case with Serpier. We listed them under CVR on 3 August 2026: Serpier ApS, CVR 45208613, active, VAT-registered, incorporated on 13 November 2024, with its registered office at Søren Frichs Vej 42B, 8230 Åbyhøj. It is a Danish private limited company.
Admittedly, their website is exclusively in English — there is no Danish version and no language selector. But we won’t pretend that a company can’t speak Danish to a Danish customer. We don’t know, and we’re not claiming that. If you want the product in Danish, you’ll have to ask them — don’t just take our word for it.
Distribution is their entire business — and something we don’t do at all
The core of Serpier is that Navi doesn’t just suggest content, but publishes it externally: over 200,000 publishers and media sites worldwide, according to their own figures. Added to this are press releases, brand mentions and authoritative content designed to get AI models to cite you. It integrates with Shopify, WooCommerce, Magento, GA4, Search Console, Ahrefs and PostHog, and Navi can be managed via Slack, Teams and Telegram.
Geoa doesn’t have a trace of that. We publish on your own site and on LinkedIn — we don’t have a publishing network, and we don’t do digital PR. If you feel that you need more exposure out there rather than getting your own house in order, then Serpier is the right tool for the job, and we’re happy to say so loud and clear.
The price is the tangible difference
Serpier’s cheapest paid plan is called Starter and costs 199 euros a month — around 1,480 kroner. That’s roughly five times the price of our Starter plan at 299 kroner. Their Growth plan costs 599 euros, or around 4,460 kroner, which is just under three times the price of our most expensive plan at 1,499 kroner. Both offer a free plan, but their free plan explicitly states that you must upgrade to measure AI visibility — our free GEO Score does measure this.
And on the cheapest tier, Serpier offers ChatGPT plus two models of your choice – three in total. Geoa costs 299 kr for five AI surfaces. If you want to upgrade to six models with them, you’ll need to go for the Growth package at 599 euro. That’s the most tangible difference between us, and it’s all about your budget — not about who can do the most.
We don’t know this
There are two things we cannot answer. Firstly, the price: their pricing page states “€199 /mo” and, just below that, “SAVE 15% · BILLED YEARLY”, without any button to switch between monthly and annual billing. We are therefore unable to determine whether €199 is the monthly price or the already discounted annual price. We are using the figure as it stands, and if it is the discounted price, their monthly price is higher than what we have stated here.
Secondly, the credits: Navi operates on a credit-based system — 500 per month on the Starter plan, 2,500 on the Growth plan — and we haven’t been able to work out exactly how far one credit goes. The number of articles or posts that 500 credits correspond to is not publicly available. Ask them before you do the maths.
What Serpier does better than us
- A network of over 200,000 publishers — digital PR and backlinks we don’t do at all
- Integrations with Shopify, WooCommerce, Magento, GA4, Search Console, Ahrefs and PostHog
- Navi can be controlled from Slack, Teams and Telegram — no need to learn a new dashboard
- Unlimited users on all plans, and API + MCP on the Enterprise plan
- A Danish company with the registration number CVR and registered in the EU — the same advantage as us; it’s not something we stand to gain from
How we checked: Prices, plans and features are taken from serpier.com and serpier.com/pricing on 3 August 2026. The company details (CVR 45208613, incorporated on 13 November 2024, Åbyhøj) were published in CVR via Datafordeler on the same day. The €1.4 million funding round from True Collective and EIFO was announced on 25 June 2026 and covered by tech.eu. Turnover in excess of 2.5 million euros and a profit in the first financial year are figures provided by Serpier itself to the press — not figures we have verified in financial statements. “200,000+ media outlets” is also their own estimate. If you spot an error, please email hello@geoa.app.
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