Top 5 GEO tools for SMEs in 2026

Geoa, Serpier, NordicPulse AI, Peec AI and Otterly AI compared in terms of price, Danish coverage and whether they’re right for you. Prices taken from the suppliers’ own websites, 3 August 2026.

Are you looking for a comprehensive, regularly updated comparison of GEO tools? See how Geoa compares with all its competitors — point by point, with sources and dates. This article presents our editorial top 5, complete with reasons.

The 5 best GEO tools for SMEs in 2026 are Geoa (from 299 kr/month, Danish), Serpier (Danish, from €199/month), NordicPulse AI (free plan, up to 14,990 NOK/month), Peec AI (from €85/month) and Otterly AI (from $29/month). The choice depends on three things: budget, language, and whether you want measurement alone — or measurement plus someone to correct things. All prices are taken from the providers’ own pricing pages and were checked on 3 August 2026.

What should a GEO tool be able to do?

Essentially three things, and most tools can only do the first two: measure whether AI engines mention you, show what’s missing from your site — and fix it. The third is what sets this category apart the most, and it’s also what determines whether the tool is suitable for a business without a marketing department.

There’s good reason to prioritise your own site. Profound analysed 11.84 billion AI citations across the major search engines (April–July 2026) and found that around 57 per cent of citations point to the brand’s own website — 69 per cent for Gemini, 47 per cent for ChatGPT. Our own Danish figures are similar: 61 per cent of the sources cited by the search engines regarding 465 Danish companies were the companies’ own websites.

And the difference between the best and worst performers within the same sector reached 43 percentage points in Profound’s data. So there is room for improvement — but it lies in what is on the website, not in which dashboard you subscribe to.

Comparison table

The column on the far right is the one that most often determines the value of an SME. All other things being equal, the measurement costs the same; the difference lies in who carries out the work afterwards.

Platform	Price	Danish	Target audience	Is this right for you?
Geoa	299–1,499 DKK/month	Yes	SMEs	Yes — Auto Fix + content
Serpier	Free + €199–599 per month	Danish company	Online shops	Yes — external content
NordicPulse AI	0–14,990 NOK/month	Norwegian/English	Comprehensive marketing setup	No
Peec AI	€85–425 per month	No	Marketing teams, agencies	No
Otterly AI	$29–489/month	No	Monitoring only	No

1. Geoa — who is it suitable for?

SMEs without a marketing manager. Geoa measures AI visibility across ChatGPT, Perplexity, Gemini and Copilot, presents a prioritised action plan and automatically corrects technical issues — llms.txt, schema markup and robots.txt. The Starter plan costs 299 kr/month, Pro 799 kr/month with content generation, and Business 1,499 kr/month with local SEO, team and API. Choose a different option if you have a team that would prefer raw data and to build their own reports.

2. Serpier — who is it suitable for?

Online shops with a budget for external distribution. Serpier is a Danish company based in Aarhus which raised €1.4 million in June 2026. Their agency writes and publishes content with over 200,000 publishers whilst simultaneously measuring citations and share of voice in ChatGPT, Gemini and Claude. Integrations with Shopify, WooCommerce, GA4 and Search Console. From €199/month — roughly five times the price of Geoa’s Starter — and the model is different: they build visibility outside your site, whereas we focus on your own.

3. NordicPulse AI — who is it for?

Businesses with a broad digital marketing setup that work well in Norwegian or English. It’s Norway’s strongest tool in this category and a comprehensive toolkit rather than a single, focused product. There’s a free plan, and the top tier costs 14,990 NOK per month. However, if you don’t have a marketing department, the breadth of features becomes a cost, and you’ll have to carry out the optimisations yourself. The alternatives are listed here.

4. Peec AI — who is it suitable for?

Marketing teams and agencies with multiple clients. A German platform offering daily tracking across many countries, an API, MCP integration and Looker Studio, so you can build your own reporting on top of it. €85–425/month, with additional AI models costing €30–140/month on top. No Danish interface, and no corrections are carried out.

5. Otterly AI — who is it for?

Anyone who just wants to measure. From $29/month, you get brand tracking and sentiment analysis across AI responses, and it’s the cheapest serious entry point in the field. On the other hand, there are no tools for making corrections and no focus on the Danish market, so you or your developer will need to act on the insights yourselves.

Who didn’t make the cut — and why?

Auspia.ai excels at automated article generation, but does not disclose any public pricing, making it difficult to recommend to an SME that needs to set a budget. Profound and AthenaHQ are capable, but built for international enterprise teams; Profound, for example, has launched MCP workflows and connectors that a Danish craft business neither requires nor would set up. The comprehensive international comparison can be found in ‘Best GEO Tool 2026’.

What can none of the five promise you?

That AI will start recommending your business. This applies to us too, and it’s worth stating clearly in an article where we ourselves are ranked number one. We asked four AI engines 576 customer questions about 465 Danish businesses: technical setup was a strong predictor of whether a page was used as a source (p=0.000), and had no bearing on whether the business was recommended by name (p=0.988). The full analysis can be found in ‘What determines whether AI mentions your company’.

Frequently asked questions

What is the best GEO tool for a SME?
If you have a budget of under 2,000 kr/month and no marketing department, Geoa is the obvious choice: analytics plus technical support, in Danish, from 299 kr/month. If you run an online shop with a budget for external distribution, Serpier is more relevant. If you just want to monitor and are comfortable with English, Otterly is the cheapest option, starting at $29 per month.

Are there any Danish GEO tools?
Yes, two, each with its own model. Geoa measures your AI visibility and optimises your own site, from 299 kr/month. Serpier is an Aarhus-based company that builds visibility with external publishers, from €199 per month. NordicPulse is Norwegian, and the others on the list are German and international, with no Danish interface.

How much does a GEO tool cost?
From free to just over 10,000 kr a month. NordicPulse and Serpier both offer a free plan; Otterly starts at $29 per month, Peec at €85 per month and Geoa at 299 kr per month. At the top end of the scale are enterprise plans, which an SME rarely needs. The full budget breakdown can be found in ‘How much does it cost to be seen in AI?’.

Is the list independent?
No — we’re on it ourselves, and we’re number one. Read it as our assessment, not as an independent test. We’ve noted under each tool when you should choose an alternative to us, and the point-by-point comparisons with dates can be found on the comparison page.

How often are the prices updated?
The prices here are taken from the providers’ own pricing pages and were checked on 3 August 2026. We review the competition weekly. Please note that review sites are often incorrect: in the same week, four listed Peec AI at $95/$245/$495, whilst the provider’s own website showed €85/€205/€425.