llms.txt in Denmark: 89 per cent of 465 company websites are missing it

We scanned 465 Danish company websites visible in search results across three sectors. 412 of them do not have an llms.txt. Here are the figures, the methodology and what they mean.

On 21 July 2026, we scanned 465 publicly accessible Danish company websites across three sectors. 412 of them — 89 per cent — do not have an llms.txt file. Only 53 sites have implemented the file. To the best of our knowledge, this is the first published survey of the prevalence of llms.txt in Denmark.

Update, July 2026: The survey has since been expanded to cover the whole of the Nordic region — see GEO-Barometer Q3 2026, covering 1,252 websites in Denmark, Norway and Sweden.

How many Danish companies have an llms.txt?

11 per cent of the 465 sites scanned have an llms.txt file. 89 per cent do not. Breakdown by sector:

Sector	Scanned sites	Has llms.txt	No llms.txt
Plumbing	200	20 (10 %)	180 (90%)
Accountants & bookkeepers	147	22 (15%)	125 (85 %)
Solicitors	118	11 (9 per cent)	107 (91 per cent)
Total	465	53 (11 per cent)	412 (89 %)

Accountants are in the lead with 15 per cent, whilst solicitors bring up the rear with 9 per cent. The differences are small — the overall picture is that the file has made virtually no headway in any of the sectors.

What is llms.txt?

llms.txt is a Markdown file in the root directory of your domain (yourcompany.co.uk/llms.txt) that provides AI models with a curated overview of your most important content. Whereas robots.txt tells crawlers what not to fetch, llms.txt tells them what is worth reading — and in what order. The format is described at llmstxt.org.

The file does not guarantee that your content will be cited. It removes a barrier: without it, the model has to guess for itself what is important on your site.

Is 89 per cent a problem — or an opportunity?

Both, depending on where you stand. When 9 out of 10 in your industry are missing the same thing, that thing is, by definition, not yet a competitive factor. This makes it a cheap way to stand out — the file typically takes less than an hour to create and requires no developer.

Conversely: because so few have it, llms.txt isn’t what sets the industry’s best apart from the rest right now. In our data, it is structured data and readable HTML that make the biggest difference. llms.txt is low-hanging fruit, not a shortcut.

What do the other signals show?

• 38% lack structured data (schema.org) — 178 out of 465 sites.
• 22% are missing a meta description — 103 sites.
• 21 per cent have no H1 heading in the raw HTML — 96 sites.
• 5% block GPTBot in robots.txt — 23 sites. See the breakdown by sector.
• 5% have virtually no readable text without JavaScript — 22 sites are effectively invisible to AI.

Frequently asked questions

How many Danish companies have an llms.txt?
In a scan of 465 search-visible Danish company websites (Geoa, 21 July 2026), 11 per cent had an llms.txt file, while 89 per cent — 412 sites — did not. Broken down by sector, 90 per cent of plumbing firms, 85 per cent of accountants and 91 per cent of law firms are missing the file.

What is llms.txt?
llms.txt is a markdown file in the root of your domain (dittfirma.dk/llms.txt) that gives AI models a curated overview of your most important content. Where robots.txt tells crawlers what they may not fetch, llms.txt tells them what is worth reading, and in what order.

Is it a problem that 89 per cent are missing llms.txt?
It is primarily an opportunity. When 9 out of 10 in a sector are missing the same thing, it is not yet a competitive edge, and the file typically takes under an hour to create without a developer. Conversely, llms.txt is not what separates the best in the sector right now either — structured data and readable HTML do that.

May I quote the figures?
Yes. Please cite “Geoa, July 2026, n=465” and feel free to link to the analysis. The dataset is updated regularly with the date, so that older citations can be traced back to the version from which they were taken.