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llms.txt in Denmark: 89 per cent of 465 company websites are missing it
2026-07-21 · Martin Nymann · 6 min reading
We scanned 465 Danish company websites visible in search results across three sectors. 412 of them do not have a llms.txt. Here are the figures, the methodology and what they mean.
On 21 July 2026, we scanned 465 publicly accessible Danish company websites across three sectors. 412 of them — 89 per cent — do not have a llms.txt file. Only 53 sites have implemented the file. To the best of our knowledge, this is the first published survey of the prevalence of llms.txt in Denmark.
How many Danish companies have a llms.txt file?
11 per cent of the 465 websites scanned have a llms.txt file. 89 per cent do not. Breakdown by sector:
| Sector | Scanned sites | Has llms.txt | No llms.txt |
|---|---|---|---|
| Plumbing | 200 | 20 (10 %) | 180 (90%) |
| Accountants & bookkeepers | 147 | 22 (15%) | 125 (85 %) |
| Solicitors | 118 | 11 (9 per cent) | 107 (91 per cent) |
| Total | 465 | 53 (11 per cent) | 412 (89 %) |
Accountants are in the lead with 15 per cent, whilst solicitors bring up the rear with 9 per cent. The differences are small — the overall picture is that the file has made virtually no headway in any of the sectors.
What is llms.txt?
llms.txt is a Markdown file in the root directory of your domain (yourcompany.co.uk/llms.txt) that provides AI models with a curated overview of your most important content. Whereas robots.txt tells crawlers what not to fetch, llms.txt tells them what is worth reading — and in what order. The format is described at llmstxt.org.
The file is no guarantee that your content will be cited. It removes a barrier: without it, the model has to guess for itself what is important on your site.
Is 89 per cent a problem — or an opportunity?
Both, depending on your perspective. When 9 out of 10 in your industry are missing the same thing, that thing is, by definition, not yet a competitive factor. This makes it a cheap way to stand out — the file typically takes less than an hour to create and requires no developer.
Conversely, because so few have it, llms.txt isn’t what sets the industry’s best apart from the rest right now. In our data, it is structured data and readable HTML that make the biggest difference. llms.txt is low-hanging fruit, not a shortcut.
What do the other signals show?
- 38% lack structured data (schema.org) — 178 out of 465 sites.
- 22% are missing a meta description — 103 sites.
- 21 per cent have no H1 heading in the raw HTML — 96 sites.
- 5% block GPTBot in robots.txt — 23 sites. See the breakdown by sector.
- 5% have virtually no readable text without JavaScript — 22 sites are effectively invisible to AI.
Method
Data was collected by Geoa on 21 July 2026. We fetched the homepage of 465 Danish company websites without running JavaScript — exactly as GPTBot, ClaudeBot and PerplexityBot do — and measured six technical signals: readable text, llms.txt, robots.txt access for AI crawlers, structured data (schema.org), H1 heading and meta description. The breakdown is 200 plumbing firms, 147 accountants/bookkeepers and 118 solicitors.
Important caveat: the sample consists of search-visible businesses — those that rank in local searches — not a random cross-section of the industry. The figures therefore describe the sector’s most visible businesses. A representative sample would, in all likelihood, look worse, not better. We therefore consistently write ‘of those scanned’, not ‘of all Danish’.
May I quote the figures?
Yes. Please cite “Geoa, July 2026, n=465” and feel free to link to this page. We update the dataset regularly and note the date of each update, so that older citations can be traced back to the version from which they were taken.
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