Geoa vs Otterly AI — Which one measures AI visibility best?

Otterly AI is one of the most sophisticated tools for measuring AI visibility, and let’s get the unpleasant bit out of the way first: in terms of pure measurement, they’re better than us in several respects. They cover seven AI engines, track over 65 countries and languages, and their sentiment analysis — that is, how the AI talks about you, not just whether it mentions you — is amongst the best on the market.

The difference lies in what happens afterwards. Otterly tells you that your page won’t be cited and gives you a recommendation. Geoa corrects it. That’s the key difference between the two products, and it determines which of us is right for you — not the price.

Geoa compared with Otterly AI

Feature	Geoa	Otterly AI
Cheapest plan	299 kr/month	$29/month (Lite, 15 prompts)
A realistic plan	299–799 DKK per month	$189/month (Standard, 100 prompts)
AI engines	5 included	4 included in the base price — Claude and Gemini incur an additional charge
Contents	AI articles included in all paid plans (1–30 per month), in Danish	No
Auto-fix	llms.txt, robots.txt, schema	No — just recommendations
Language	Danish	English
Company	Danish CVR, EU	OtterlyAI GmbH, Austria — EU

Measurement or action — the real difference

Otterlys’ Content Audit tells you why AI is skipping your content, and their Crawlability Checker shows whether AI crawlers can read your site at all. That’s good work. But it stops at the recommendation: you’re told what needs fixing, and then you have to find someone to fix it yourself.

This assumes that you DO have that person. If you have an in-house SEO manager or an agency on a subscription basis, that’s no problem at all — in which case, this recommendation is exactly what you need. If you don’t, the difference between a report and a correction is the whole difference. Geoa’s Auto Fix writes llms.txt, robots.txt and the schema directly into your site and catches it if a theme update overwrites the fix again.

What it costs in practice

Otterly starts at $29 per month, but that plan includes 15 prompts and four AI engines: ChatGPT, Google AI Overviews, Perplexity and Copilot. If you’d like to include Claude, Gemini or Google AI Mode, these are available as add-ons from $9/month. Their best-selling plan is Standard at $189/month with 100 prompts.

Let’s be fair here: if you use a lot of prompts, or if you’re an agency with multiple clients, Otterly’s price per prompt is competitive, and their API, MCP server and Looker Studio connector are things we don’t have. Our point is a different one: for a single SME user who wants to track their own visibility and have content written, 299 kr/month with everything included is a different kind of package to $189/month for measurement alone.

Language, market and benchmark

Otterly can certainly recognise Danish prompts — it supports over 65 countries and languages. So it’s not correct to say that it doesn’t work in Denmark. The difference is that the platform, support and reporting are in English, and that there is no Danish context in the figures.

Geoa is based on CVR data, so you can see how you’re performing compared to your own sector in Denmark — not just a figure in a vacuum. And for the many Danish service businesses whose customers come from the local area, we also measure Google Business Profile and local visibility. It’s not better technology. It’s simply a different market we’ve built for.

Can you use both?

Yes, and some do. Otterly for in-depth analysis and sentiment reporting to management, Geoa for getting the corrections and content out the door. The two overlap less than you might think.

For most SMEs users, however, paying for both is overkill. Base your choice on this one question: do you have the capacity to act on a recommendation? If you do, then Otterly is a powerful tool. If you don’t, then a better report won’t solve your problem.

How we checked: Prices and features were retrieved from otterly.ai/pricing and otterly.ai/features on 21 July 2026; The fact that Otterly does not generate content was verified on their features page on 17 August 2026. We’ll update this page when we notice any changes — but always check their own website before making a decision. If you spot an error here, please email hello@geoa.app and we will correct it.

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