Geoa vs Robin (Eniro) — are you measuring AI responses, or are you synchronising directories?
Robin keeps your business details consistent across 30+ platforms. Geoa analyses what AI actually says about you and optimises your website. Two different products — here’s the honest difference.
⚠️ Strong competition — Robin is a serious player. Here’s why Geoa is still the better fit for a smaller European business.
Robin is the Eniro Group’s marketing brand — the company behind Krak and Gule Sider. The ‘Online Visibility’ product ensures your business details are accurate and consistent across more than 30 platforms (Google, Bing, Apple Maps, Krak and others) and collects your reviews — now marketed with an AI-based pitch: consistent information increases the likelihood that AI services will select your business in particular.
That argument isn’t wrong, and the product isn’t a bad one. But it’s a different product to ours. Robin influences your foundation in catalogues and maps; Geoa measures what the AI services actually say about you and optimises your own website. Neither can replace the other — so the honest question is, what problem are you facing?
| Feature | Geoa | Robin |
|---|---|---|
| Product type | Software — measure AI responses, optimise your website | Listings service — information on 30+ platforms |
| Price | €39–€199/month, no minimum contract period | 629 DKK–€99/md — requires a 6-, 12- or 24-month contract |
| AI platforms | 5, measured on an ongoing basis | Mentioning ChatGPT, Gemini and Copilot — none of them are working |
| What is measured | What AI actually says about you, week by week | Whether your business details are consistent across different directories |
| Auto-fix on your website | Yes — schema, llms.txt and robots.txt | No — catalogues are maintained; the website is a separate product |
| Company | Danish CVR, EU | Eniro Group AB, Sweden — owner of Krak and Gule Sider |
| Try for free | GEO Score in 5 seconds, no login required | Nettjek — a free report on your company details |
Choose Robin if…
Your customers can find you locally — via maps, opening hours and listings on Krak — and your information is shared across platforms. You want an advisor on the line, reviews collected, and you don’t want to have to log in and work in a tool yourself.
Choose Geoa if…
You want to know what ChatGPT and the other AI services actually say when someone asks about your type of business — measured on an ongoing basis, not just based on assumptions. You want the corrections made on your own website, and you want to pay monthly with no minimum contract period and no sales meeting.
Geoa
From €39/month
- Measures your actual AI responses across 5 AI surfaces (ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews)
- Auto Fix posts ‘schema’, llms.txt and robots.txt directly on your website
- Monthly payment with no minimum contract period — Robin’s lowest price requires a 24-month commitment
- Self-service: sign up in 2 minutes, no sales pitch
- AI articles included in all paid plans (5, 20 or 50 per month) — Robin does not write content for your website
- Danish product and support with industry benchmarks based on CVR data
Robin
629 DKK–€99/md
- The Eniro Group’s brand — owner of Krak and Gule Sider; directory corrections made at source
- Synchronises information across 30+ platforms and collects reviews
- 629 DKK/month requires a 24-month contract — 6 months costs €99/month
- Does not measure what AI services respond with — the impact on AI visibility is indirect
- Adviser model with pre-booked appointments — not self-service
Two products that sound similar — yet hardly overlap at all
Robin’s own FAQ puts it plainly: their AI assistance consists of ensuring that your business details are accurate and consistent across the sources that AI frequently uses — Google, Bing, Apple, Krak and review platforms. This is classic listings management (consistent name, address, opening hours, category), and it’s a sensible foundation, particularly for local businesses.
But the product doesn’t provide any metrics. You’re told that your information now appears in 30 places — not whether ChatGPT, Gemini or Perplexity actually mention you when a customer enquires. Geoa does the opposite: it asks the right questions of five AI platforms every week, shows whether you’re mentioned, and fixes any issues on your website that are holding you back. If you want both your catalogues maintained and your AI responses measured, the two products are not mutually exclusive.
The price: the contract term is the real difference
Robin’s three prices are in fact a single price with three contract periods: €99/month for a 6-month contract, 725 DKK/month for a 12-month contract, and 629 DKK/month for a 24-month contract. The low price therefore requires you to commit for two years — and even that is more expensive than our ‘Starter’ package at €39/month, which can be cancelled on a month-to-month basis.
Fair is fair: you get more for your money with Robin — catalogue synchronisation, review collection and access to advisers. Geoa doesn’t offer that. But if you compare the products based on their promises of AI visibility, with Robin you’re paying for an indirect effect that you’ll never be able to measure — with us, the measurement is the product itself.
The Eniro advantage: they own Krak
Robin deserves credit for one thing: Eniro owns Krak and Gule Sider, so a correction in their system is a correction at source — not a request to a third party. Krak is one of the sources that Danish AI-powered answers and search engines actually consult, and Geoa’s own visibility check even checks whether you can be found there.
If your problem is that you don’t appear in any directories at all, or if the information listed is incorrect, Robin (or manual creation — you can correct your Krak entry yourself free of charge) is the quickest way to resolve it. Geoa detects the problem and alerts you to it, but does not synchronise directories for you.
What we don’t know — and what their own figures show
We have not tested Robin’s portal from the inside, so we are unable to assess the dashboard or the quality of the synchronisation. The figures “40,000+ customers in the Nordics”, “200+ experts” and “40+ years’ experience” are Robin’s own wording from their website — they appear to cover the entire history of the Eniro Group, and we have not been able to verify them. The same applies to their statistics on how much of your AI visibility you can control yourself; these are based on analyses by Yext, to which they themselves refer.
We were unable to retrieve their Trustpilot profile without going through a bot check, so we are not quoting any review score — neither good nor bad. We’re telling it like it is: we don’t make any claims about what we haven’t seen.
What Robin does better than us
- They own Krak and Gule Sider — directory corrections are made at source
- Synchronising company information across 30+ platforms — that’s not what Geoa does
- Cross-platform collection of reviews
- Human adviser and booked appointments — Geoa is a self-service option with email support
- Part of the Eniro Group, with decades of experience in Nordic local search
How we checked: Prices, package contents and FAQs are taken from teamrobin.com/da/digital-markedsforing/synlighed-pa-internettet on 4 August 2026 — 799/725/629 DKK/month for 6/12/24-month contracts respectively, verified live on the same day. Robin’s Trustpilot profile could not be retrieved (bot check), so reviews are not mentioned. If you spot an error, please email hello@geoa.app.
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